Ballance Launches AI Assistant for Fertiliser Ordering
A new digital assistant is now helping Ballance Agri-Nutrients farmers speed up nutrient information and ordering.
The Whangarei hub is phase two of more than $50m of investment in the Northland region which the company says signals it’s long-term intent in Northland.
The existing infrastructure on the site at 223 Kioreroa Road will be upgraded to benefit the Northland regions expanding agricultural sector, including the horticulture industry.
Ballance will use the Kioreroa Road site for blending, bagging and distribution to customers around Whangarei and is the central distribution hub for Northland.
The Marsden Point site, opened 21 June, is a bulk storage and transitional facility for product coming directly from Northport, and a customer service centre.
“Kioreroa Road will be a place where vital nutrients for food production are blended using world leading technology, specifically designed for Northland farmers and growers in the wider region and our distribution network,” says Shane Dufaur, Ballance general manager: operations and supply chain.
Dufaur says the company will move from its current Port Road site to the new site in the 2022/23 season.
“Balance is focused on the future of farming and growing in Northland, that is why we have invested in precision automated technology and digital infrastructure that will enhance product quality and reliability of supply,” says Dufaur.
