KiwiBrothersTM make their China debut
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
Gourmet apple producer Rockit Global is the latest to join a New Zealand-led collaboration in China.
And Rockit Global is hoping another NZ company — Primary Collaboration New Zealand (Shanghai) Co Ltd (PCNZ) — will increase its presence and sales in China.
Rockit says it aims to tap into PCNZ’s strength and experience in China to accelerate its business growth.
PCNZ now represents 13 NZ brands in China and has 22 staff there. Its brands are said to be growing strongly and its understanding of the China market deepening.
Rockit Global chief executive Austin Mortimer says its success in China demanded a structured approach to growing the brand.
“PCNZ and Eric Dai joined in mid-2018 and we have already seen a huge improvement in our knowledge of this dynamic market. Subsequently [Dai] has developed a clear roadmap that will see us align with key partners and achieve our goals over the next few years.”
Rockit Global joins other PCNZ clients – Anzco, Mr Apple, Bostock, Freshmax, Pamu, New Zealand King Salmon, Sealord, Silver Fern Farms, Synlait, Taharoa and Villa Maria — in collectively tackling the China market.
Over the last four years these companies have reported several successes including growing sales, deeper insights and knowledge, greater distribution reach and closer relationships with partners and customers.
PCNZ chairman Andy Borland says his company is pleased to have partnered with Rockit Global.
“PCNZ business continues to gain momentum and strength with its overall offering of great brands from NZ.”
Federated Farmers president Wayne Langford is claiming “some real success” on the 12 policy priorities it placed before the Coalition Government.
Federated Farmers is throwing its support behind the Fast-track Approvals Bill introduced by the Coalition Government to enable a fast-track decision-making process for infrastructure and development projects.
The latest report from ANZ isn’t good news for sheep farmers: lamb returns are forecast to remain low.
Divine table grapes that herald the start of a brand-new industry in Hawke’s Bay have been coming off vines in Maraekakaho.
In what appears to be a casualty of the downturn in the agricultural sector, a well-known machinery brand is now in the hands of liquidators and owing creditors $6.6 million.
One of New Zealand’s deepest breeder Jersey herds – known for its enduring connection through cattle with the UK’s longest reigning monarch, Queen Elizabeth II – will host its 75th anniversary celebration sale on-farm on April 22.