Meat wellness, well done
Newly published research shows overseas consumers have a strong interest in improving their wellbeing through eating red meat, highlighting opportunities to achieve a premium for products with proven health benefits.
Information about the land use suitability and production potential of a wide variety of crops became much easier to find today, with the launch of the Data Supermarket.
The Data Supermarket is a new online storehouse of data about the ingredients, food and fibre New Zealand can grow now and in the future.
It includes information about a wide array of vegetable, fruit, arable, animal, plant and tree crops, plus climate and economic data.
The datasets were created between 2020 and 2023, and the range is still growing, with researchers creating and curating environmental, economic, social and cultural information for different land use options.
Dr Robyn Dynes, research lead at AgResearch, says the goal of the Data Supermarket is to assist the primary sector to identify a greater range of suitable land opportunities.
“We know we can grow a much greater range of food and fibre in New Zealand. But the question has been: what will grow well, where? Our research aims to help people answer that,” she says.
The data repository contains a wide range of datasets with information on suitability, yield maps, climate change impacts and economic information.
“Farm advisors with good technical skills will be able to use the data to create a short-list of potential land-use options that may be feasible, for their clients to consider as candidates for in-depth business cases from local experts,” says Dynes.
“Our hope is that by bringing these datasets together and providing open access, innovators will also see potential to create new tools.”
The datasets were produced by a team of researchers from multiple institutes and scientific disciplines as part of the Land Use Opportunities: Whitiwhiti Ora research programme funded by the Our Land and Water National Science Challenge.
The data is available to all those planning or providing advice on land-use options in New Zealand.
The Data Supermarket is now accessible at https://landuseopportunities.nz.
