Farmlands launches casual clothing range
Rural trader Farmlands has launched an exclusive new casual clothing range across its 42 stores nationwide and online.
The 1972 by Barkers range will only be available at Farmlands and in its first week sales have been strong with almost 1000 pieces sold.
Farmlands chief executive Tanya Houghton says she is thrilled to be bringing something new and exciting to customers.
“Farmlands stores are in parts of rural New Zealand that a fashion brand like Barkers normally can’t be,” Houghton says. “By working together, we’re connecting one of New Zealand’s most iconic clothing companies with our rural communities.”
“We’ve created a range of high-quality clothing that’ll work as hard as our farmers and growers. It’ll last through tough conditions on-farm and also look good down at the local pub or restaurant.”
The range has been named ‘1972’ as a celebration of Barkers’ 50-year history.
Houghton says the collection is another way the co-operative is delivering on its mission to bring more value to farmers.
“By expanding our range of exclusive products across more key categories, Farmlands is providing greater choice, new products that can’t be accessed anywhere else, and better prices to customers,” she says.
Meanwhile, Barkers chief executive Glenn Cracknell says he is also excited about the collaboration.
“This clothing line fits the rural lifestyle while maintaining Barkers’ high standards,” says Cracknell.
“It really is the perfect partnership with a highly-regarded New Zealand rural brand,” he adds.
The winter collection for the 1972 by Barkers range, featuring merino knitwear, durable outwear and classic shirts is available at selected Farmlands stories and online.
To find out which stores are stocking the range or to buy online, visit www.farmlands.co.nz
