Zespri Launches “Grown for Good” Global Brand Platform
Zespri has unveiled Grown for Good, a refreshed global brand platform, in an effort to reinforce the company's commitment to nutrition and creating value across the kiwifruit industry.
She succeeds Mike Chapman, who stepped down to take on the role of Horticulture NZ chief executive.
Johnson has managed the NZ Citrus Growers Inc for more than 10 years transitioning the industry from a voluntary grower organisation to a professional organisation with sustainable, compulsory levy funding and a strategic approach to investment of grower funds.
Johnson is also a founding director of Market Access Solutionz, a specialist biosecurity, regulatory systems, market access, international trade issues management and strategic industry management advisory company which has been operating for over 13 years.
