Wednesday, 18 January 2023 07:55

Geographical indications open up opportunities

Written by Peter Burke

font size decrease font size increase font size
Print
Email

Obermaier says an example of geographical indications opening up opportunities for New Zealand lies in Marlborough Sauvignon Blanc.

While there was much protest about the EU's insistence in preserving geographical indications for some of its products, especially cheese, EU ambassador to New Zealand Nina Obermaier insists that this protocol opens up opportunities for NZ.

She points to Marlborough Sauvignon Blanc as an example, which has a very high recognition in Europe.

She says this is due in part to backpackers who have come to NZ and tasted this wine and want to buy it back in their home country.

Obermaier says the insistence on geographical indications can be linked to the overall food culture that exists in Europe, which is not so strong in NZ.

She says for many people in Europe, food is a part of their cultural heritage.

"It depends on which country you are in," she explains. "Some have a much stronger tradition than others, but in general it is something that is cherished as part of cultural life."

More like this

Damien O’Connor: NZ united on global trade

When it comes to international trade, politicians from all sides of the aisle are united, says Labour's trade spokesman Damien O'Connor.

$2b boost in NZ exports to EU

New Zealand’s trade with the European Union has jumped $2 billion since a free trade deal entered into force in May last year.

Boutique cheesemaker Cranky Goat in voluntary liquidation

Award-winning boutique cheese company, Cranky Goat Ltd has gone into voluntary liquidation.

Changing global trade ties

OPINION: I recently returned from a market visit overseas, including the United Kingdom and Europe. These are critical, historically important and increasingly high value markets for our red meat exports.

Who's the glutton?

OPINION: We are told there is a wine glut - production outstripping demand worldwide - and the words 'wine lakes' are being thrown around.

Featured

Queensland Fruit Fly Movement Controls Lifted in Mt Roskill

Controls on the movement of fruit and vegetables in the Auckland suburb of Mt Roskill have been lifted.

Another Windfall for Fonterra Farmers, Unit Holders

Fonterra farmer shareholders and unit holders are in line for another payment in April.

Dairy Farmers Urged to Review High-GWP Refrigerants as Phase-Down Accelerates

Farmers are being encouraged to take a closer look at the refrigerants running inside their on-farm systems, as international and domestic pressure continues to build on high global warming potential (GWP) 400-series refrigerants.

Fonterra Milk Prices Raised to $9.50/kgMS

As expected, Fonterra has lifted its 2025-26 forecast farmgate milk price mid-point to $9.50/kgMS.

Bovonic Study Shows $29,547 Seasonal Benefit for NZ Dairy Farmers

Bovonic says a return on investment study has found its automated mastitis detection technology, QuadSense, is delivering financial, labour, and animal-health benefits on New Zealand dairy farms worth an estimated $29,547 per season.

Pāmu Welcomes 2026 Apprentices as 100% of Pilot Cohort Secure Farm Roles

Pāmu has welcomed ten new apprentices into its 2026 intake, marking the second year of a scheme designed to equip the next generation of farmers with the skills, knowledge, and experience needed for a thriving career in agriculture.