Monday, 10 February 2020 13:53

Hiding imported pork?

Written by  Staff Reporters
General manager of NZ Pork, David Baines. General manager of NZ Pork, David Baines.

Shoppers looking to buy Kiwi pork may be misled if proposed country of origin labelling changes go ahead, claims NZ Pork.

The Government’s draft regulations for cured pork could see imported pig meat that is marinated or injected in New Zealand labelled without recognition that the meat is produced overseas.

The provisions, which have been made as part of the Consumers’ Right to Know (Country of Origin Labelling) Bill, only require the pork to include the name and address of a New Zealand supplier.

David Baines, general manager of NZ Pork, says the intent of the Country of Origin of Food Act is to provide consumers with accurate information about the origin of certain foods so they can make informed purchase decisions.

“New Zealand consumers should rightly expect accurate information about the origin of cured or further processed pork. These marinated and infused products in effect ‘hide’ the use of imported pork from consumers and mislead Kiwis by their presentation within the fresh meat cabinet. 

“For example, under these proposals, pork from Spain or the United States would be labelled with its country of origin if presented as ‘fresh’ (chilled) while the same product, if marinated or infused, would sit alongside NZ Pork and escape the need for labelling as imported.

“We believe these products should be included in the category of cured pork to ensure consumers are not confused.”

NZ Pork is calling on the Government to widen the definition of cured pork so it includes preserving and/or flavouring. It says defining cured pork in this way would mean the regulations would cover imported pork that is processed in some form.

More like this

Pig virus on the march

A new report warns that a virus decimating parts of the global pork industry could spread to more countries next year.

African swine fever warning

Farmers NZ-wide are being urged to lift their biosecurity – particularly on overseas travel and visitors – after a possible outbreak of African swine fever (ASF) was mooted in the Philippines earlier this month.

China will be hungry for NZ meat

African swine fever’s huge impact on China’s pork production this year will be a huge opportunity for New Zealand’s meat industry.



Zespri opens new head office

Zespri last week officially opened its Mount Maunganui head office as part of the kiwifruit industry’s marquee Momentum 2020 conference.

» The RNG Weather Report

» Latest Print Issues Online

The Hound


Your old mate was disappointed, but not surprised to see a ‘study’ out of Otago University – quoted all over…

A dilemma

Your canine crusader reckons the fiercely anti GE, but pro sustainability Green Party has a dilemma on its hands, following…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter