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Heather Humphreys.
Ireland's Minister for Business, Enterprise and Innovation, Heather Humphreys, led a contingent of Irish businesses to the Fieldays last week.
Among their products were innovative agritechnology and machinery tested in the challenging Irish climate. Passing this test makes the equipment ideal for New Zealand conditions, Humphreys said.
Ireland see NZ as a key element in its current and future export strategy via direct sales and partnering with NZ companies.
“Many see significant potential for long term relationships because of the similarity of the two countries’ agricultural bases. This enables Irish agri solutions to seamlessly and successfully integrate with NZ agricultural landscapes,” she told Rural News.
The two countries share a similar outlook and values which set the foundation for a growing commercial relationship
“I see this going from strength to strength,” she says.
Humphreys said the embassies set up recently by both countries will help deepen the relationship.
Ireland and New Zealand have much in common culturally, and many opportunities exist to deep and strengthen that relationship with the advent of Brexit.
“Because of this obviously NZ is going to be looking for an EU base and what better place to choose than Ireland?” Humphreys asks.
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