Esther Guy-Meakin Appointed Chief Executive of the NZ Meat Board
Esther Guy-Meakin has been announced as the new chief executive of the New Zealand Meat Board (NZMB).
According to the Meat Industry Association, the red meat sector exported products worth $564 million in September.
Lower volumes from meat processing plants are impacting export returns for New Zealand red meat.
According to the Meat Industry Association, the red meat sector exported products worth $564 million in September, down 8% from September last year, with lower production levels impacting volume.
The US was the largest export market at $143 million, 5%, followed by China which dropped 41% year-on-year to $106 million.
Meat Industry Association chief executive Sirma Karapeeva says there was ongoing demand for New Zealand red meat, but lower production levels affected export returns.
“The most noticeable trend for the month, and the third quarter, was the drop in the volume of exports compared to last year,” says Karapeeva.
“This appears to be largely due to a drop in production over recent months. There has been less meat produced and available for export.
“In general, there is still demand, except perhaps in China, but supplies have been constrained in recent months.”
Between January and May, beef production was up 4% on the same period last year and sheepmeat production was up 6%. However, between June and August, both beef and sheepmeat production were down by 24%.
Karapeeva said the opportunity to target a large range of markets and those with strong demand was helping companies to mitigate fluctuations.
There were increases in both sheep and beef exports to Canada, up 71% to $40 million, the Netherlands, up 48% to $30 million and to the UK, which grew 5% to $25 million.
While beef exports to the US fell by 4% by volume in September to 8,244 tonnes, the value increased by 15% to $90 million. The average value of New Zealand red meat exports to the US also grew from $9.14/kg to $10.92/kg.
The volume of sheepmeat exports to the UK increased by 36% to 1,806 tonnes but the value was up by 46% to $18 million. Similarly, sheepmeat exports to the EU were up 12% by volume to 3,086 tonnes but the value was up 23% to $55 million.
In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.
Efficiency is the big one because it tracks back into what is done on farm.
A four year trial has reaffirmed that mixing plantain into dairy pastures can help reduce nitrogen losses to freshwater while maintaining milk production and profitability, say researchers.
Fonterra has opened its upgraded Chengdu Application Centre, bringing New Zealand dairy expertise closer to customers in one of China's fastest-growing regions.
When it comes to annual rebates, it's been a long time between drinks for Ravensdown shareholders.
Special courses for secondary school teachers to help excite kids about agriculture and horticulture are now being run at Massey University.

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