Roadmap set to double hort exports by 2035
It's critical that the horticulture sector works together as part of a goal to double the sector’s exports by 2035.
Tar and concrete could spell the end of New Zealand growing leafy green vegetables such as lettuce and spinach if house building persists on productive land near urban areas.
Horticulture NZ chair Julian Raine says leafy green crops need good soil and a frost-free climate, without which NZ may have to start importing such vegetables.
He says housing’s competing for land means Kiwis must think more about where we build houses and grow food; the two must get on together.
“We need to work out what the design of our cities should be to allow for food production and housing. The reason cities are where they are goes back in history: people could grow food where they lived, a key thing we have kind-of forgotten,” Raine told Rural News.
“Urban sprawl out into the productive area around a town makes it a problem for future populations, so we are raising it with MPI, the government and councils.”
More houses built on high-quality, productive soils mean less land for food production, he says.
NZ in total uses 120,000ha for horticulture – no more than 1% of the land mass, “less than one eighth of the Canterbury Plains”.
“All our apples, kiwifruit, other fruit and vegetables are grown on a very small area. Constantly putting concrete and tarseal on these areas will force us to import produce and grow less and the consumer will face higher prices.”
Raine notes that prices this season for vegetables have been higher because of the wet. Crop yields are down so prices have risen.
Consumers want high quality, healthy, affordable fruit and vegetables, but they won’t get them unless the issue of land use is resolved.
Horticulture foresees a bright export future, Raine says.
“We are exporting large volumes of apples and kiwifruit: apples are heading for a billion dollar industry and kiwifruit four billion. Then we have cherries, avocados, onions, squash and potatoes becoming more important in value and volume.”
Federated Farmers says it is cautiously welcoming signals from the Government that a major shake-up of local government is on its way.
Ashburton cropping and dairy farmer Matthew Paton has been elected to the board of rural services company, Ruralco.
The global agricultural landscape has entered a new phase where geopolitics – not only traditional market forces – will dictate agricultural trade flows, prices, and production decisions.
National Lamb Day is set to return in 2026 with organisers saying the celebrations will be bigger than ever.
Fonterra has dropped its forecast milk price mid-point by 50c as a surge in global milk production is putting downward pressure on commodity prices.
The chance of a $10-plus milk price for this season appears to be depleting.

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