Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
The Awards celebrate suppliers of lamb, beef, venison, and bull beef who consistently supply quality stock and produce food with the consumer front of mind.
All Silver Fern Farms suppliers are assessed on the specification and presentation of stock, their Farm Assurance status, supply direct via Silver Fern Farms Livestock agents, shareholding, supply volume & timing and use of FarmIQ tools.
Six regional finalists are then assessed by a judging panel to determine the overall winner. The judging panel said the Lilley’s focus on animal care and environmental action was exceptional. The Lilley’s focus on quality saw them consistently supplying animals which achieved the Silver Fern Farms Eating Quality (EQ) standard across the year said chief judge Melissa Sowden.
“The Lilleys keep exceptional records to ensure that they are passionate about caring for their animals, the land and native biodiversity.
‘They are acutely aware their farm is in a special place in New Zealand; they produce food on a farm which is on the road to Hot Water Beach. Everything they do showcases their high standards of care to their community and those who come to visit their stunning part of New Zealand.”
