Tuesday, 27 February 2024 09:55

Selling the value of lamb

Written by  Peter Burke
Guests at a BBQ to mark National Lamb Day at Parliament. Guests at a BBQ to mark National Lamb Day at Parliament.

The meat industry has a job to sell the value proposition of lamb, says Agriculture Minister Todd McClay.

Speaking to Rural News on the occasion of National Lamb Day, McClay says he doesn't necessarily believe that New Zealanders have gone off eating lamb, but says they need to be made more aware of how good NZ lamb is and that it's not hard to cook.

McClay says lamb is a high-quality product full of iron and there are plenty of places that people can go to find recipes to cook lamb - including YouTube. He says NZ has a great story to tell the world just how good our grass feed lamb is.

"Many years ago, when I lived in Brussels working for the European parliament, I'd buy a shoulder of NZ lamb and we'd invite friends over and have this for dinner. Afterwards they would rave about the flavour and they would want to know where it came from, because it was more flavoursome than the lamb they were used to - which was European," he says.

McClay says the reason is that NZ lamb is grass-fed, unlike European lamb.

The celebration of NZ lamb comes at  time when the industry is having a rough time with low returns and high input costs. He notes the oversupply of Australian lamb on the market, along with a sluggish Chinese economy and other geopolitical issues are causing grief to farmers.

McClay says while the Government can do little about the problems in market, it is determined to tackle lowering the costs imposed on farmers by the previous government.

He says his focus will also be on opening new markets, getting more FTAs and, to do that, he says, plans will be revealed soon about more trade missions which will involve farmers as well as companies and officials.

More like this

Panel banking on farmer support

The secretariat of the Government’s new methane science review panel says support from the agricultural industry is central to developing enduring solutions to agricultural emissions.

More funding for AgriZeroNZ

A joint venture between the Government and private sector companies, aiming to get emissions reduction tools into Kiwi farmers’ hands sooner, continues to attract support.

Growing industry knowledge at WinePro

The three-day WinePro trade event is an opportunity to celebrate New Zealand’s international reputation as a wine producer and cement Marlborough’s place as a hub of technology and innovation, says Marlborough mayor Nadine Taylor.

A short, sharp downturn

MPI director-general, Ray Smith believes the downturn actually bottomed out in about January, and since then says things have been on the improve but adds that every sector will have different trajectory or timeline as to when there will be an improvement.

Featured

Keep warm, boost weight

The missing link in getting maximum weight gain in your calves may be as simple as keeping them warm, says the Christchurch manufacturer of a range of woollen covers for young livestock.

Colostrum expert turns 40

Auckland-based supplement and nutritional company New Image International is celebrating 40 years of business in their home country.

National

Draft emissions plan a mixed bag

Beef + Lamb New Zealand (B+LNZ) says documents released as part of the Government’s second emissions reduction plan consultation contain…

Feral cattle wreak havoc

According to John Roche, MPI, the saviour for Chatham Island farmers this season has been the weather.

Machinery & Products

More efficient jumbo wagons

In a move that will be welcomed by many, Austrian manufacturer Pottinger appears to be following a trend of bringing…

Fieldays' top young innovator

Growing up on a South Waikato sheep and beef farm, Penny Ranger has firsthand experience on the day-to-day challenges.

Claas completes 500,000th machine

Claas is celebrating half a million combine harvesters built since 1936, marking the occasion by building anniversary machines from the…

» Latest Print Issues Online

The Hound

Objection!

OPINION: In 2021 a group of prominent academics got ’cancelled’ for daring to oppose changes to the school curriculum that…

Under pressure

OPINION: On top of the rural banking inquiry, several as-yet-unnamed banks are facing a complaint to the Financial Markets Authority…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter