Silver Fern Farms CEO sees better days ahead
Despite Silver Fern Farms (SFF) posting a $21 million loss last season, chief executive Dan Boulton believes that better days are coming.
A new technology company has been formed which will help New Zealand’s farmers and primary sector better understand and capitalise on their natural vegetation and biodiversity.
Wellington-based Lynker Analytics has teamed up with red meat exporter and marketer, Silver Fern Farms Ltd, to form a new joint venture called Prism Earth Ltd (Prism).
Managing Director of Prism, Matt Lythe, says the company will help primary producers face up to critical challenges such as developing diversified revenue streams, adjusting to changing climatic conditions, meeting emissions targets, and responding to changing buyer behaviour.
“Prism delivers an integrated set of capabilities including carbon and biodiversity mapping, climate risk analysis, and farm-scale land use simulation to help farmers understand, budget for, and adapt to climate and biodiversity challenges and opportunities,” says Lythe.
“We’ll build on the technology developed by Lynker Analytics, including the award-winning Net Carbon Zero Mapping System which uses remote sensing and artificial intelligence to map, classify and age woody vegetation on grazing land at sub-hectare scales,” he says.
Alongside artificial intelligence (AI), Prism also uses sensor data, geospatial analytics and visualisation software to deliver their services.
Lythe says that Prism will not only support primary producers to realise the potential from their on-farm vegetation and biodiversity, but also help them to prepare for the impacts of climate change and increasing trade and market requirements.
“Future climate has the potential to drive major shifts in land use. These impacts won’t be distributed equally, and the level of adaptation needed will depend on location, land use, and exposure of the farm,” says Lythe.
“As previously suitable climatic conditions change, it is likely that pasture yields will shift and summer water demands will increase. Nitrate leaching could also be more variable, erosion rates can increase, and increasing heat stress could affect animal welfare and milk production from dairy cows.
“We’re also seeing growing global requirements on a range of sustainability measures, through which trusted and verifiable data will play a key role in supporting farmers to navigate market access and realise the opportunities available,” he says.
As well as AI-enabled mapping of carbon (woody vegetation), deforestation, erosion, and invasive plants such as Nassella and Gorse/broom, Prism will work extensively with catchment groups to model science-based long term land use adaptation in economic, environmental, social, and cultural terms. This work will commence at Arai Te Uru Awa, a 23,000ha hill country catchment 10km southwest of Gisborne.
Prism will be headquartered in Wellington and is powered by Lynker Analytics who will continue to develop and deliver AI solutions to a wide range of environmental challenges.
Federated Farmers says the farming sector has been unable to effectively address quad bike safety.
A highly experienced agricultural scientist with specialist knowledge of the dairy sector is the Prime Minister's new Chief Science Advisor.
The 2025 Fonterra Dairy Woman of the Year, Jo Sheridan, has paid tribute to women who apart from their farming connections are making contributions to their local schools and communities.
Limping towards the end of the season is how Richard Walker describes the situation he's facing due to prolonged drought in coastal areas of Taranaki.
Auckland Federated Farmers want a national conference debate on whether New Zealand should withdraw from the Paris Agreement on Climate Change.
DairyNZ chief executive Campbell Parker says the industry-good organisation is proud to be an ongoing industry partner of the New Zealand Dairy Industry Awards, providing judging expertise and facilitating field days.
OPINION: The good fight against "banking wokery" continues with a draft bill to scrap the red tape forcing banks and…
OPINION: Despite the volatility created by the shoot-from-the-hip trade tariff 'stratefy' being deployed by the new state tenants in the…