Friday, 17 January 2014 15:46

TracMap extends Oz business

Written by 

DUNEDIN-BASED agricultural GPS business TracMap has extended its market further into Australia, signing a major new supply agreement with Kagome Foods, the country's largest tomato grower.

 

Kagome, part of the Japanese group of the same name, grows a range of process vegetables. It is the largest tomato grower in Australia.

The company will use the TracMap systems to improve harvest efficiency and reduce risk of quality errors.

TracMap is NZ's largest GPS company, used by most of the fertiliser-spreading trucks in the country. Founded in 2006, it has since expanded into several other areas, including aerial spraying, search and rescue, viticulture, and rural fire trucks and helicopters in Australia.

TracMap's national sales manager Lance Nuttall is excited about TracMap's significant expansion into process crops, and sees this sale as the first of many. "We are already supplying a similar system into viticulture, so this is quite a simple and logical extension of what we already do for grape harvesting," he says.

Nuttall believes the key to TracMap's success and rapid growth is how easy the system is to use by busy people working under pressure. "We operate in a unique niche. Our customers are operating vehicles in demanding situations, and need systems that do what they want, but don't distract the driver from operating their machine."

Kagome has 11 harvesters operating 24 hours a day a for over two months, and Kagome general manager of field operations Jason Fritsch is excited by the potential of TracMap's GPS technology during this full-on period. "With 2100ha of crop spread over a 150km range, logistics is a big issue for us, something the TracMap system will solve for us."

The main benefits are accurate capture of yields as they are happening, and accurate recording of the areas harvested.

"For Kagome, quality is everything. We have been looking for a system that can supply the efficiency and quality assurance improvements we wanted for three years now. The TracMap system allows us to better track from field to factory without the same level of paperwork and human involvement, which reduces costs and potential for errors."

The TracMap systems will be initially installed on the harvesters to task them to the correct fields, as well as capture row weights, and match loaded bins to the correct varieties and fields. Later they will be installed on sprayers and other equipment, to provide better tasking and tracking of crop treatments.

Kagome Foods was part of Cedenco before being purchased by Kagome Group, Japan, in 2010.

More like this

Data and display conundrum cured

Tractor and harvester manufacturers are cagey about allowing access to their GPS and other software systems — but one farmer may have fixed this issue.

Angel keeps watch over vehicle

With farm vehicle accidents far too frequent it’s interesting that the Blackhawk, from Farm Angel, can be a life saver.

No excuses for spray drift

WHEN YOUR spray applications drift they can cause thousands of dollars of damage to neighbouring crops and “there’s really no excuse,” says a US scientist now working in New Zealand. 

Featured

Feds back Fast-Track Approval Bill

Federated Farmers is throwing its support behind the Fast-track Approvals Bill introduced by the Coalition Government to enable a fast-track decision-making process for infrastructure and development projects.

Machinery builder in liquidation

In what appears to be a casualty of the downturn in the agricultural sector, a well-known machinery brand is now in the hands of liquidators and owing creditors $6.6 million.

Two hemispheres tied together through cows

One of New Zealand’s deepest breeder Jersey herds – known for its enduring connection through cattle with the UK’s longest reigning monarch, Queen Elizabeth II – will host its 75th anniversary celebration sale on-farm on April 22.

National

Ploughing Champs success

Sean Leslie and Casey Tilson from Middlemarch, with horses Beau and Dough, took out the Rural News Horse Plough award…

Farmers oppose work visa changes

Farmers are crying foul over changes announced by the Government this week to the Accredited Employer Work Visa (AEWV) scheme.

Machinery & Products

PM opens new Power Farming facility

Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.

AGTEK and ARGO part ways

After 12 years of representing the Landini and McCormick brands in New Zealand, Bay of Plenty-based AGTEK and the brands’…

100 years of Farmall Tractors

Returning after an enforced break, the Wheat and Wheels Rally will take place on the Lauriston -Barhill Road, North-East of…

» Latest Print Issues Online

The Hound

Crazy

OPINION: Your canine crusader was truly impressed by the almost unanimous support given by politicians of all stripes in Parliament…

More!

OPINION: As this old mutt suggested in the last issue, MPI looks a very good candidate for some serious public…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter