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Wool is on the cusp of a renaissance that will kick off Monday in the presence of the Prince of Wales, says Federated Farmers.
Feds' meat and fibre chairperson Jeanette Maxwell and president Bruce Wills will attend the Shear Brilliance, which the Prince is opening.
Maxwell says the Federated Farmers Meat & Fibre Council has resolved to publically support the Campaign for Wool, of which, the Prince of Wales is patron.
"Natural fibres, like wool, are the most sustainable things we can put into our homes and businesses, or on ourselves for that matter. The global wool industry has been on the back foot and as farmers, we realise the need for us to get on the front foot," says Maxwell.
"That is why president Bruce Wills and I are attending the Shear Brilliance event because wool is brilliant.
"To prove we are putting words into action, Federated Farmers Meat & Fibre Council further resolved to encourage members and indeed, all farmers, to get involved in the Wools of New Zealand discussions now taking place.
"We are publicising meetings and will provide forums for discussion because the status quo has failed us farmers. That means it is incumbent on farmers to grab the comb and get stuck in," Maxwell says.
While wool returns continue in the doldrums, smart sheep farmers are looking for alternatives for a product that currently cost more to get off a sheep's back than it's worth. One such initiative is run by husband and wife team Hayden and Anastasia Tristram who farm at Wanstead in the Central Hawke's Bay. Mark Daniel reports.
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