Saibosi partners with Wools of New Zealand to showcase farm-to-floor wool rugs in China
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
Wools of New Zealand has launched its first showroom in Christchurch as part of the Home Ideas Centre, a design space showcasing businesses thriving in New Zealand’s building industry.
Visitors can view Wools of New Zealand carpets and match these with their other interior design ideas all in the one convenient place.
“The Home Ideas Centre is a place New Zealanders go to when building a new home, renovating an existing home, decorating, or just shopping for inspiring ideas,” says Wools of New Zealand chief executive John McWhirter.
“Having our own place where we can showcase our products means that consumers can see and feel our products. Partnering with the Home Ideas centre just makes sense.”
McWhirter says that the centre also has facilities available for the company to use to host events for specific audiences, including carpet-laying seminars or design talks with architects and designers.
The Home Ideas Centre has been in business for over 30 years and centre manager Jason Boa says he is excited to welcome Wools of New Zealand to the centre.
"Wools of New Zealand is an iconic New Zealand brand with a fantastic understanding of how New Zealanders design and live in their homes. They provide a beautiful, healthy and sustainable product and we look forward to working with Wools of New Zealand to inspire our visitors when building, designing and decorating their homes for today and the future."
Currently, the centre is undergoing major renovations to improve visitor experience and provide a modern environment with a focus on technology.
It plans to celebrate the end of stage two of the renovations early Spring 2022 and will present the next stages of development to the centre.
The Home Ideas Centre remains open during renovations seven days a week.
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