Tuesday, 13 July 2021 10:55

Zespri puts on a brave face

Written by  Peter Burke
Zespri chief innovation and sustainability officer Carol Ward. Zespri chief innovation and sustainability officer Carol Ward.

Zespri says it will continue to look at ways of controlling the illegal growing of its SunGold kiwifruit in China.

This is despite the fact that it failed to win grower support for a one-year commercial joint venture trial with China, designed to grow G3 legally in that country. Zespri estimates that there is about 4,000ha of its patented G3 being illegally grown in China after rootstock was stolen from NZ.

To get approval for the new trial, Zespri was required to get 75% support from its growers, but instead only managed 70.5%, which scuppered the trial.

Chief innovation and sustainability officer, Carol Ward, says Zespri has been concerned at the level of spread of unauthorised Gold 3 in China for some time and have been looking at ways to stop this, including discussions with Chinese officials.

Ward told Rural News that while they had a good engagement programme with growers in the lead-up to the referendum, in the end, some growers had legitimate concerns about the trial. These included fears about whether the Zespri brand could be protected, and the quality of the fruit grown in China would be up to scratch.

"It's been tough putting the trial forward in the Covid environment because we haven't been able to travel. It's also been quite disappointing that we haven't been able to take a number of key NZ industry leaders to see the production and understand at first hand the size and scale of the problem in China."

Ward says they are still able to do R&D in China and will be doing some monitoring and research so that they can inform themselves on the quality of the fruit that is being produced.

"We will also continue to hold discussions with the authorities in Beijing and the provinces about plant variety rights and protection. We know that in Chin they are looking at how they could strengthen their intellectual protection of plant varieties. We would like to be a part of that because we have got some common goals there," Ward adds.

NZ seds about 20% of its kiwifruti crop to China, and Ward says the illegally grown kiwifruit in that country could have repercussions for our growers. She points out that about a third of our kiwifruit is sold on the Chinese market in October, November and December - the same time as local production hits the supermarkets and competes with Zespri's kiwifruit.

"We have concerns about the impact this has on retail shelf space and retail value for our product and we will be monitoring the situation," Ward says. "In the meantime, we are not only working to build the strength of our brand position in China but also to develop our other markets for the remaining 80% of our kiwifruit through North America, Asia and Europe."

China remains an important market for Zespri and has the biggest consumption base for kiwifruit.

More like this

Zespri celebrates in style

The contribution of NZ's kiwifruit industry came in for some high praise at a special function at Parliament, just before the latest Covid lockdowns.

The Marketing Place: China Update

Natalie Potts is leaving New Zealand Winegrowers after eight years working across Asian markets. In this Winegrower Magazine Q&A, she gives some insights into how these markets have changed, and what's in store for New Zealand wine in China.

National

Guy standing for Ravensdown

Former Agriculture Minister and Horowhenua dairy farmer Nathan Guy is standing for election to the Ravensdown board of directors.

Machinery & Products

Helps tame the wind!

Amazone's recently released WindControl System automatically monitors and adjusts the spreading pattern to compensate for the effect of the wind…

First Claas patent hits a century

While Claas has registered more than 3,000 patents during its 108-year history, the company is currently celebrating the 100th anniversary…

JD invests in robotics

Global giant Deere and Co has acquired Silicon Valley start-up company Bear Flag Robotics, which specialises in autonomous driving technologies…

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Too many hits?

OPINION: Well-known professional protestor, John Minto has run off at the mouth without checking his facts.

Good question!

A mate of the Hound's thinks it was more than a bit dodgy when DairyNZ chair Jim van der Poel…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter