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Catherine and Helmut Claas-Muelhaeuser.
While the the world’s farm machinery industry is feeling it tough, sitting alongside an agricultural sector that appears to be in the doldrums, it’s encouraging to hear one big company is looking to the future.
German harvesting and tractor manufacturer Claas is betting large on Russia at a time when others are pulling back and out, as the country struggles with political unrest and record low oil prices.
The 3.8 billion euro company, already operating a factory in Krasnodar, will spend at least 120 million euros (NZ$ 200m) building a second plant, with the capacity to take production to 2500 units per annum. Scheduled to open in the last quarter of 2015, the combined site will be Claas’s fourth largest in size.
Catherin Claas-Muelhaeuser, who with her father Helmut (93), owns most of the Harsewinkel-located company, is backing the Russian expansion.
“Despite the current challenges in Russia, we are convinced about the future of Russia,” she says. “We believe there are great prospects for its agriculture, but it has a need for investment in farm technology.”
This comment makes sense considering Russia’s 122m ha of farmland, only 60% effectively farmed. It uses mostly outdated machinery dating back to the Soviet Union.
“The no. 1 priorities for our growth are Russia and Ukraine, in that order, and they’re the reason for our investment, despite the difficulties,” says Claas KgaA chief executive Lother Kriszun.
He says those who are courageous and stay for the long run will be viewed positively by potential Russian customers.
“We should also remember that Russia is not Putin. It is a large country on the European continent and we are sure the situation will normalise in due course.”
Following the €1.6 million investment in a prototype workshop in early 2025, Claas has invested an additional €3.3 million at its Metz-Woippy baler production plant to increase production capacity.
After its flagship 1200 model set a Guiness World Record in forage harvesting, mopping up 4096 tonnes of whole crop silage in 12 hours, Claas has picked up a brace of awards from the American Society of Agricultural and Biological Engineering (ASABE).
Last month's Agritechnica event led to a wide group of manufacturers celebrating successes when the 2026 Tractor of the Year Competition winners, selected by a panel of European journalists, were announced in Hanover Germany.
The recently released Claas Jaguar 1000 Series has seen its flagship 1200 set a new official Guiness World Record in forage harvesting, harvesting 4096 tonnes of whole crop silage in 12 hours, alongside an efficiency record of just 0.49 litres of fuel consumption per tonne of silage harvested.
Innovation awards at international agricultural events are always on the wishlist of manufacturers.
The closure of the McCain processing plant and the recent announcement of 300 job losses at Wattie’s underscore the mounting pressure facing New Zealand’s manufacturing sector, Buy NZ Made says.
Specialist agriculture lender Oxbury has entered the New Zealand market, offering livestock finance to farmers.
New research suggests Aotearoa New Zealand farmers are broadly matching phosphorus fertiliser use to the needs of their soils, helping maintain relatively stable nutrient levels across the country’s agricultural land.
Helensville farmers, Donald and Kirsten Watson of Moreland Pastoral, have been named the Auckland Regional Supreme Winners at the Ballance Farm Environment Awards.
Marc and Megan Lalich were named 2026 Share Farmers of the Year at last night's Canterbury/North Otago Dairy Industry Awards.
William John Poole, a third year Agribusiness student at Massey University, has been awarded the Dr Warren Parker and Pāmu Scholarship.
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