Friday, 08 November 2019 11:42

Euro sprayer industry to get a shake-up

Written by  Mark Daniel

Prolonged drought in Australia and a downturn in agriculture in the US and Ukraine are affecting the European farm machinery sector.

Exel Industries, the owner of many spray machinery brands, eg Hardi, Tecnoma, Evrard and Agrifac, has closed two factories, at Noyers-Saint-Martin and Saint-Denis-de L’Hotel. Production will be transferred to Beaurainville and Epernay, respectively.

This consolidation into ‘centres of excellence’ will see Beaurainville focus on self-propelled sprayers sold under the Matrot, Evrard and Hardi brands. And Epernay will specialise in self-propelled units for Berthoud and Tecnoma.

The company’s factories at Belleville and Norre Alsley (Denmark) will develop and produce mounted and trailed machines for Berthoud/Tecnoma and the Hardi/Evrard brands, respectively.

The company says the restructure will allow it to focus more on the global brands to make them stronger, clearer and more distinctive. 

The Evrard, Matrot and Berthoud brands will offer a range of premium products for large-scale arable farms, while Hardi and Tecnoma will be aimed at the mainstream market.

“This consolidation is not only designed to stimulate innovation and new product development, but to lower production costs and improve quality,” said group chief executive Guerric Ballu. 

“The centres of excellence will also allow us to develop new technologies in precision agriculture, electronics, robotics and artificial intelligence.”

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