increase font size
Aaron Bett will take over the position of general manager Case IH Australia/New Zealand in early April.
Aaron Bett, current managing director for CNH Industrial Capital Australia/New Zealand, will take over the position of general manager, Case IH Australia/New Zealand, effective April 4.
This follows the recent departure of long-term incumbent Pete McCann.
Bett joined CNH Industrial, Case IH’s parent company, around six-and-a-half years ago. For the last three years, he has led CNH Industrial Capital ANZ, a business that has supported Australian farmers for more than 40 years and launched into the New Zealand market in 2021.
“Aaron had been around agriculture all his life and had the expertise, experience and vision to lead Case IH into an exciting future,” says Brandon Stannett, CNH Industrial managing director, Australia/New Zealand.
“Aaron understands the industry and has a real passion for agriculture and the machinery and technology that powers it. He also understands the needs and expectations of our customers and has established close working relationships with the Case IH dealer network.”
Bett says it was an exciting opportunity and a chance for a new challenge, and he looks forward to working with the Case IH team on key priorities, new ideas and long-term strategies for the ongoing growth and evolution of the brand.
“I am passionate about the industry and where it’s going, and the Case IH brand, which we’ve used on my family property for more than 40 years,” he adds.
“I know how important machinery is to farmers and how much they rely on it for their livelihoods.
“Up-time, reliability, servicing and parts availability, are critical to ensuring machines are operational when they’re needed most and that will remain the priority for me and my team.”
Bett says he looks forward to bringing some new ideas to the table and working with dealers and our customers on further strengthening the key pillars of the brand.
“Ensuring Case IH continues to deliver the innovation, consultation, efficiency and productivity for which it’s renowned.”
Twin rotor swathers have become the ‘go-to’ for forming swaths to feed hungry harvesters and balers, however, the design layout often means that crop located between the two rotors is not picked up, turned over or incorporated into the swath formed for subsequent harvesting.
Operating large tractors became more expensive back in March due to the ongoing Strait of Hormuz conflict, meaning contractors had to introduce fuel surcharges and farmers had to adjust their budget forecasts.
Close to the Abel Tasman and Kahurangi National Parks, Motueka is known for apples, pear and kiwifruit orchards, alongside specialised crops such as hops. Indeed, that specialisation, saw the area being the New Zealand centre of the tobacco growing, until the early 1980s.
Can-Am has introduced its 2027 range of side-by-side vehicles (SSV) and all-terrain vehicles (ATV), including the industry leading Defender, the Maverick R and the hugely capable Outlander ATV, incorporating a host of advancements designed to deliver an exceptional riding experience.
With battery tools becoming more widespread and more importantly, productive and reliable, it was only time before we saw augers or post-hole borers.
New Zealand's 2026-27 freshwater fishing season has opened, with anglers encouraged to head to rivers and lakes over the coming days as conditions look favourable across much of the country.
Central Otago District Council (CODC) has voted against a plan to spread treated sewage sludge from Cromwell and Alexandra on farmland near Lauder, a decision Federated Farmers says reflects strong opposition from rural residents.
Pāmu has released its FY26 Integrated Annual Report, reporting a Net Operating Profit of $113 million, more than double the $49 million recorded in FY25.
Meat Industry Association data, released alongside the Red Meat Sector conference in Wellington, shows export value climbing across the US, China, UK and Canada.
Applications are set to open for the 2027 Zanda McDonald Award, a trans-Tasman award recognised for identifying and fast-tracking talented young leaders in agriculture and agribusiness.
The Royal New Zealand College of General Practitioners (the College) and Hauora Taiwhenua Rural Health Network are calling for investment in a proposed new training pathway for rural GPs, warning that many rural practices are struggling to recruit while a large share of the existing workforce nears retirement.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
