East Coast Expo is back!

Event manager Sue Wilson says Covid and its challenges had certainly highlighted the importance for farmers in being able to connect with other like-minded people.

"That certainly is one of the best things about the expo. Also having that opportunity to have those face-to-face interactions with industry innovators," she says. "The expo brings forward-thinking speakers that never fail to ignite conversations, insights and breaking down barriers to help East Coast sheep and beef farmers make positive changes in their businesses."

It is celebrated as an opportunity for agri businesses to launch new products or release new research and technology directly to a target audience.

"All our exhibits must showcase agricultural-based products or services that are geared for the East Coast sheep and beef industry," Wilson adds.

The line-up of speakers is et to be released shortly, along with the seminar topics. However, there are a few new things on agenda - including a cadet challenge on opening day of the Expo (Wednesday February 22) and a station challenge the following day. Both events feature teams of three that, while having a serious focus, will also bring lots of entertainment to the event. The popular working dog training demos are back and will feature on both days.

Trade exhibit spots have filled very quickly with the regulars back again, but also a number of new ones, which is no surprise to Wairoa Community Development Trust chair Sefton Alexander.

"Everyone is looking forward to an event without the restrictions of Covid," he says. "The past couple of years have been challenging, especially in isolated rural communities. This is always a real highlight on everyone's calendar."

Property Brokers rural and lifestyle area manager for Hawke's Bay Mike Heard says the expo is the perfect fit to the company's nationwide presence across rural New Zealand.

"Our rural sector is under pressure from various fronts at present and the opportunity to support local farmers and business is something we are very proud of at Property Brokers," Heard explains. "Celebrating innovation, successful business and sharing information will continue to keep us stronger and feeling supported."

He says the company is "proudly provincial" and connected at the grass roots across New Zealand.

"The East Coast of the north island is a strong farming district, and we at Property Brokers are also at the coal face. This year's expo will be a great opportunity for our rural community to come together again, share ideas and showcase some fantastic examples of innovation."

Hawke's Bay Regional Council, Wairoa team lead Bryan McCavana says the expo is a great drawcard for people from throughout the region and further afield to come and network with others and do business.

"It's a good opportunity for our farmers to get off the farm, have a decent catch up with people in the community and have time to reflect about their own business. There are always quality speakers with innovative ideas, and the whole expo is well tailored to sheep and beef farmers' needs."

Adam Fricker, general manager of Rural News, which is another key sponsor of the Expo agrees.

"It is nice to be involved again in such a positive event that offers up solutions, ideas and innovations to a sector looking for ways to adapt to rapid changes," he says. "It's a great forum for sharing and discussing ways to farm smarter. Farmers and exhibitors all see to get real value out of the expo."

For more information, tickets or anyone interested in having a trade exhibit at the expo, head to - www.eastcoastexpo.co.nz .