Tradition and technology converge at the 2026 East Coast Farming Expo
Tradition meets some of the latest in technology at the 2026 East Coast Farming Expo.
Rural News Group and Hawke’s Bay Regional Council are back -- they sponsored the expos in 2016 and 2017 -- and Eastland Group is aboard as a sponsor for the second time.
Acting land manager for Hawke’s Bay Regional Council, Nathan Heath, said HBRC is looking forward to this year’s expo and is proud to be a major sponsor.
“We believe the expo has the potential to be a must-do event on the annual farming calendar,” he said.
“Rapid growth in technology can make significant improvements to the way we farm. So to have access to people researching, producing or selling this technology on our doorstep is a great opportunity for the community to learn more.”
Staff on the council’s site will answer questions about the work they are doing and discuss proposed changes to services for the Wairoa community.
Eastland Group returns as a key sponsor in 2018 and chief executive Matt Todd said the company is excited to be involved.
“We’re delighted to be a strategic sponsor of the expo for the second year running,” he says. “We believe the expo’s focus on innovation can be of genuine value to the farming community and the region as a whole.”
Todd says Eastland Group’s newly opened Electric Village, at 37 Gladstone Road, Gisborne, is a NZ-first community space focusing on emerging energy technologies.
“We’ll be bringing Electric Village on the road to Wairoa, giving farmers the chance to have conversations about electric vehicles, electric bikes and farm bikes, our solar research trials, and possible savings on their power bills.
“And we look forward to hearing how they envisage their businesses being powered in the future.”
Rural News Group general manager Adam Fricker says that judging by the strong turnout of exhibitors and sponsors for the expo this year, the industry is acknowledging farmers’ ongoing interest in bringing innovations into their farm businesses.
“Events like this are vital to allow new technology and farming techniques to be discussed and shared throughout the industry,” he said.
