Kiwi spearheads global Jersey strategy revamp
The global organisation for Jersey breeders has undergone a strategy refresh - spearheaded by new president and the first New Zealander to hold the post, Alison Gibb.
The perception needs to change of Jersey growth rates and finishing times, says Whangarei Heads dairy farmer Murray Jagger.
Jagger has a jersey-cross beef business at his Whangarei Heads dairy farm as a valuable sideline.
“They grow as well as any other animal, the cow has an efficiency in its smaller body size so it is able to be more efficient in what can be stocked.
“Its finishing time suits us because we can get our two and half year cattle away before Christmas so we are not carrying through a dry summer and we are not carrying through another winter.
“We generally quit one third prior to Christmas, another third straight after.
And the last lot go March-April. So we have a good flow in moving the stock on.”
Asked about problems with getting small-framed animal up to 300kg weight, Jagger says the first cut of cattle they send to the works about November at two and a half years old are 260 - 290kg. The last ones are 300 - 320kg.
But with a smaller animal you can carry more stock.
He says the industry needs to reinforce that the Jersey breed enhances the marbling effect. Another customer who buys the second cut of heifers mates them to Wagyu. He sees the advantage of the Jersey-cross in adding to the Wagyu programme.
The World Wide Sires National All Day Breeds Best Youth Camp Best All Rounder plaudit has become family affair, with 2026 Paramount Cup winner Holly Williams following in her sister Zara's footsteps.
DairyNZ is giving New Zealand farmers a unique opportunity to gain hands-on governance and leadership experience within the dairy sector.
Herd improvement company LIC has posted a 5.2% lift in half-year revenue, thanks to increasing demand for genetics.
According to the latest Fresh Produce Trend Report from United Fresh, 2026 will be a year where fruit and vegetables are shaped by cost pressures, rapid digital adoption, and a renewed focus on wellbeing at home.
The Roar is a highlight of the game hunting calendar in New Zealand, with thousands of hunters set to head for the hills to hunt male stags during March and April.
OPINION: The past few weeks have been tough on farms across the North Island: floods and storms have caused damage and disruption to families and businesses.

OPINION: Meanwhile, red blooded Northland politician Matua Shane Jones has provided one of the most telling quotes of the year…
OPINION: This old mutt has been around for a few years now and it seems these ‘once in 100-year’ weather…