Kiwi spearheads global Jersey strategy revamp
The global organisation for Jersey breeders has undergone a strategy refresh - spearheaded by new president and the first New Zealander to hold the post, Alison Gibb.
The perception needs to change of Jersey growth rates and finishing times, says Whangarei Heads dairy farmer Murray Jagger.
Jagger has a jersey-cross beef business at his Whangarei Heads dairy farm as a valuable sideline.
“They grow as well as any other animal, the cow has an efficiency in its smaller body size so it is able to be more efficient in what can be stocked.
“Its finishing time suits us because we can get our two and half year cattle away before Christmas so we are not carrying through a dry summer and we are not carrying through another winter.
“We generally quit one third prior to Christmas, another third straight after.
And the last lot go March-April. So we have a good flow in moving the stock on.”
Asked about problems with getting small-framed animal up to 300kg weight, Jagger says the first cut of cattle they send to the works about November at two and a half years old are 260 - 290kg. The last ones are 300 - 320kg.
But with a smaller animal you can carry more stock.
He says the industry needs to reinforce that the Jersey breed enhances the marbling effect. Another customer who buys the second cut of heifers mates them to Wagyu. He sees the advantage of the Jersey-cross in adding to the Wagyu programme.
The Meat Industry Association of New Zealand (MIA) today announced that Chief Executive Officer Sirma Karapeeva has resigned from the role.
The winners of the 2026 Hawke’s Bay/Wairarapa Dairy Industry Awards were announced at the annual awards dinner held at Copthorne Solway Park in Masterton on Thursday evening.
Environment Southland is welcoming this week’s decision by the Environmental Protection Authority (EPA) to approve the release of Blaptea elguetai, a leaf‑feeding beetle that will help control the highly invasive Chilean flame creeper.
This March, the potato industry is proudly celebrating International Women’s Day on 8 March alongside the International Year of the Woman Farmer, recognising the vital role women play across every part of the sector — from paddocks and packhouses to research, leadership, and innovation.
Fruit trader Seeka posted a record profit and returns to shareholders in 2025.
Recent weather events in the Bay of Plenty, Gisborne/Tairawhiti, and Canterbury have been declared a medium-scale adverse event.

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