Wednesday, 03 October 2012 10:19

ProfitPoint addresses farms stress

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Traditional farming challenges are being compounded by recessionary economic conditions and modern farming methods, says Waikato efarming entrepreneur Peter Floyd.

Floyd says springtime stress, mud, rain, labour problems, low covers, expensive supplements, cows not cycling, low cow conditions, scouring calves are all issues farmers have dealt with for decades. But throw in the economic environment and a focus on increasing production and many farmers are struggling to keep up – as shown by recent AgResearch studies into farmer stress.

Managing a farm in these conditions is becoming more challenging every year, but new technology can help ease the burden, he says.

Floyd has developed, tested and is now promoting an eCOGENT ProfitPoint software package which helps farmers get to grips with the key factors driving their profit – and harness ways of working smarter, not harder. Floyd has been developing the eCOGENT technology over the past 15 years, and a new web-based interface makes it more practical and simpler to use than ever.

"We are finding that our farmers are commonly able to reduce their herd sizes – and all the expenses, stresses and heavy workloads that go with that – and still make more profit than before. I was talking last week with one of our members, a high profile farmer, who had increased his profit by $200,000 in 12 months. Our technology, the sum of a huge amount of research and development, can give farmers a huge leg up to success on the modern farm," Floyd says.

Floyd is this month offering a free herd assessment for Waikato farmers keen to understand how they might improve profitability and address their common stress factors without having to work more hours.

ProfitPoint combines the best of animal science with best business practice, and eCOGENT members using the package have constantly improved their net farm profits by 30% per year with this approach. In essence, the package enables farmers to identify their actual to date situation as well as forecast through a comprehensive 'what if' option.

Basic information including rainfall, soil temperature, pasture covers, livestock numbers and values, income and expenditure are recorded by members, and monthly financial performance information is also loaded. Online management reports are produced instantly for members to simplify decision making down to the point where specific livestock types, numbers and stocking rates can be made on the basis of their daily profitability.

"Feed quality and the need for supplementary feed is a constant and very expensive headache. Should farmers buy more supplementary feed, quit some stock; tighten up on less vulnerable stock, lease some grazing, or what? Our software allows you to run the 'what if's and see what science and common sense arrive at. The basic feed production budget that many farmers use is often costing them too much," Floyd says.

"Low condition cows are another example of a liability that can be and has to be addressed well before calving and in fact before drying off takes place.

"Excessive workloads are another huge stress for farmers. I am buoyed by our members who have broken the work harder cycle of the past couple of decades and not only increased profits but also now have time to have holidays and take their partners to the movies at least," he says.

"In dairy farming in particular, we have got caught up in a high cost, high chemical model that is not sustainable and certainly not conducive to healthy pastures, healthy food and healthy people. To Neal Bateup and others, I would also say keep up the good work as there are many farmers out there who need support and guidance to improve their own and their families futures."

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