Thursday, 03 March 2022 09:55

Why the Manawatu is New Zealand farming's heartland

Written by  Helen Worboys
Manawatu District mayor Helen Warboys says the agri-food sector is the region’s largest sector and contributed $310m in GDP to the local economy over the year to March 2021, as well as employing 3,000 people. Manawatu District mayor Helen Warboys says the agri-food sector is the region’s largest sector and contributed $310m in GDP to the local economy over the year to March 2021, as well as employing 3,000 people.

The Manawatu District has a large and diverse agricultural sector, producing high-quality dairy, red meat and forestry products to the world.

The agri-food sector - which includes primary production, agricultural support services and all secondary food and agricultural manufacturing - is our region's largest sector. It contributed $310m in GDP to the local economy over the year to March 2021 and employs 3,000 people. This is accounts 23% of the Manawatu district's total GDP and 24.1% of its total employment.

Of total the region's agri-food sector activity, primary production makes up $212.0m of agri-food sector GDP. Primary industry support services contribute an additional $27.1m to the local economy, while value-added agri-food manufacturing generates a further $71m to local economic activity.

Of all agricultural activities in the district, dairy production is the largest primary sector earner. The dairy sector contributes $97.4m in GDP and 661 jobs to our local economy.

The contribution of the dairy sector to economic activity in the district is substantially larger than for the New Zealand economy as a whole. To demonstrate the scale of the local industry relative to New Zealand, local dairy production contributed 7.2% of total GDP ($97.4m) and 5.3% of local jobs (661 jobs) to the district economy over the year to March 2021, compared with 2.0% of total national GDP and 1.4% of total jobs.

Dairy production has been a stalwart in the economic performance of the district over a period of substantial disruption and is expected to continue to substantially bolster local economic activity over 2022.

The Manawatu district has had substantial professional, scientific and technical services industry, which has grown around our dominant food producing industries over the last 20-years.

Primary industry employment is the largest contributor to our local economy - creating 1,723 jobs. Primary production support services contribute a further 346 local jobs, while value-added manufacturing employs a further 930 people.

A Rural Hub

Feilding boasts the largest stock saleyards in the Southern Hemisphere and they are situated in the town centre.

These saleyards attract buyers and sellers from around NZ on a bi-weekly basis and are a key contributor to local retail, hospitality and the professional business community.

The rural town is also home to Manfeild Park, with an agri event stadium which hosts many diverse agricultural and equestrian events  - such as the Central District Field Days, NZ Dairy Event and A&P Shows.

Helen Worboys is Mayor of Manawatu District.

More like this

High capacity mixer wagons

Strautmann Hopkins Ltd imports a full range of trailed or self-propelled Strautmann Mixer Wagons from the German manufacturer.

Flower power!

A Gisborne based project is exploring an organic method of dealing with pests on citrus orchards by understorey planting to attract beneficial insects.

Wiping out those weeds

Over the years, Ashburton-based Rotowiper has pursued one main objective – to design and manufacture an effective, cost-efficient method of controlling/eradicating weeds in pasture and crops.

Taking the stress out of autumn calving

Heat detection is a challenge in any season, but autumn calvers know that cold and wet weather slows cows down, making heats harder to call with confidence.

National

FMD scare puts NZ on watch

A recent outbreak of Foot and Mouth disease (FMD) in Indonesia has the NZ agriculture sector and its officials on…

Public round up on glyphosate

The country's environmental regulator agency has released the public feedback it has received on the glyphosate weed killer - commonly…

New bee Guy!

Former Agriculture Minister Nathan Guy will take over as the independent chair of Apiculture New Zealand (ApiNZ).

Machinery & Products

A new approach to apprenticeships

By taking a new approach to its apprenticeship programme, agricultural equipment supplier Norwood says it is ensuring farmers’ machinery will…

Buck-Rake does the job

With many self-propelled forage harvester manufacturers offering machines hitting 1000hp, the bottleneck in any harvesting system is always likely to…

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Yeah, right!

OPINION: Your old mate reckons recent ‘research’ carried out by consultants PWC – claiming that ‘actively managed carbon forestry’ creates…

All Claas!

OPINION: Your canine crusader - like many in the sector probably would have - raised an eyebrow when he heard…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter