Friday, 28 February 2020 08:55

Holden to bite the dust

Written by  Mark Daniel
Holden will no longer exist post 2021. Holden will no longer exist post 2021.

A few weeks ago, it told us – with a poker face – that utes and SUVs were the future.

However, last week, Holden put its cards on the table, telling us it’s folding by the end of 2021 in both New Zealand and Australia. As the retrieval plans unfolds, it appears that the only staff to remain from the overall headcount of 800, will be those in the aftersales departments looking after service, warranty and parts issues.

Citing a global consolidation of the automobile industry, GM operations senior vice president, Julian Blissett noted that GM had worked through multiple scenarios, but ultimately concluded it was unable to rebrand and remain competitive with a product that only sold in two markets.

A further consideration was the fact that in other parts of the world, GM had removed itself from right-hand drive markets, so it was effectively building vehicles that sold only in Thailand and Australasia – all of which are relatively small markets compared to the rest of the globe.

The company has said that it will honour all service and warranty commitments, alongside making parts available for at least ten years. Existing dealers, 185 in Australia and 31 in NZ, will be offered contracts to become authorised service agents. They will also be helped with compensation packages and ongoing assistance to liquidate current inventories.

It is interesting to note that the manufacturing plant in Thailand, that builds the Colorado ute, has been sold to Chinese manufacturer Great Wall, which has already promised new product for the buoyant ute sector in NZ.

Holden has stated that it will continue to trade until the last unit is sold, while also ensuring ongoing support to the existing 1.6 million vehicles. At this stage, it says it is also in discussions to establish a supply chain to support GM badged, specialised vehicles like Silverado and Camaro. 

More like this

The last of the Sports Cats

The launch of the Series 2 HSV SportsCat was an endorsement of the risky decision to take the performance brand into the crowded high-end ute market.

Holden on the road for summer

In a move to demonstrate the capability of its vehicles, Holden recently put the talk to one side and ‘walked the walk’.

Featured

Home detention for animal neglect

A Taranaki dairy farmer received four-month home detention and was disqualified from overseeing of animals for 18 months over a lack of feed and welfare which led to some animals being euthanised.

Flock House and its secrets

Plans are in place to celebrate the 100th anniversary of the legendary Flock House opening its doors for the first time.

$160 billion cargo shipment deal

New Zealand’s major primary industry exporters have secured shipping capability to export $160 billion worth of products over the next 10 years.

Play by the rules

Trade and Agriculture Minister Todd McClay says the Government is always working to ensure that our food exporters are treated fairly under trade agreements signed with other countries.

National

Machinery & Products

GPS in control

In a move that will make harvesting operations easier, particularly in odd-shaped paddocks, Kuhn has announced that GPS section control…

» Latest Print Issues Online

The Hound

True colours

OPINION: The watermelon party (AKA the Greens) try to portray themselves as an upright, self-righteous, caring bunch of woke, bicycle-riding…

Peace at last?

OPINION: Good news for hunters as Forest & Bird have "paused" legal action against the Fiordland Wapiti Foundation and agreed…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter