Enhanced Hilux hits the spot
The war for supremacy in the ute market is still being waged by market leaders Toyota and Ford, with the Hilux and Ranger.
Toyota is changing the way it sells new vehicles, notably by moving away from commission-paid sales staff and haggling over purchase price.
Called the ‘Drive Happy Project’ it sees Toyota’s 51 traditional dealerships becoming agencies in local ‘stores’ and receiving a fee for dealing with customers; staff will become salaried product specialists.
Vehicles will no longer carry recommended retail prices but rather a Toyota Driveaway Price including such normal add-ons as pre-delivery costs, registration and a full tank of fuel.
Toyota says this will end haggling over price. (It remains to be seen how this will go down with farmers, who love to haggle.)
New vehicle prices could fall as a result, in some cases by $10,000.
The company says research shows that many would-be buyers dislike current motor-industry selling tactics and find them intimidating -- especially price negotiation, which can leave them wondering if they really had a good deal.
And some customers feel overwhelmed by a large product offering and the ‘pushing’ of a stock vehicle that may not seem the right one.
Toyota ‘stores’ will not be expected to carry their own stock but will instead get display vehicles from three regional hubs -- Auckland, Wellington and Christchurch. These hubs will supply the vehicles eventually purchased.
‘Store’ vehicles will be demonstrators, allowing would-be buyers to test drive before deciding what meets their needs. They will then order their new vehicle online or via the agent from the regional hub.
Toyota says its Drive Happy Project will allow flexible test drive options, e.g. a test drive of up to 20 hours rather than the traditional 10 minutes around the block.
And a seven-day money-back option will benefit the customer who feels the chosen vehicle is not the right one.
“Our way of business needs to evolve to align with our customers’ expectations,” Alistair Davis, chief executive of Toyota NZ says.
“As a result, the Drive Happy Project will save customers time and money, while putting a little bit of pleasure back into buying a new vehicle.”
Federated Farmers president Wayne Langford is claiming “some real success” on the 12 policy priorities it placed before the Coalition Government.
Federated Farmers is throwing its support behind the Fast-track Approvals Bill introduced by the Coalition Government to enable a fast-track decision-making process for infrastructure and development projects.
The latest report from ANZ isn’t good news for sheep farmers: lamb returns are forecast to remain low.
Divine table grapes that herald the start of a brand-new industry in Hawke’s Bay have been coming off vines in Maraekakaho.
In what appears to be a casualty of the downturn in the agricultural sector, a well-known machinery brand is now in the hands of liquidators and owing creditors $6.6 million.
One of New Zealand’s deepest breeder Jersey herds – known for its enduring connection through cattle with the UK’s longest reigning monarch, Queen Elizabeth II – will host its 75th anniversary celebration sale on-farm on April 22.