The dairy co-op even had its electric vehicle, Milk E, which apparently identifies as a real milk tanker, take part in the event.
This was alongside members from Fonterra's GLOW (Gay, Lesbian, or Whatever) community and their allies: "The annual Rainbow Pride parade is an opportunity to continue the legacy of creating visibility and pride for our LGBTQIA+ heroes. It is important to recognise that their advocacy, representation, and drive have paved the way forward for us all," a Fonterra media statement said.
All well and good, and very woke, but your old mate is not sure how Fonterra participating in the Pride Parade will help lift the falling payout to farmers or sell more dairy produce to our overseas customers.
