Synlait Milk is establishing an industrial-scale native plant nursery at its Dunsandel headquarters as the centrepiece of a wide-ranging environmental initiative.
However, it seems PR stunts and warm fuzzies are the order of the day, going by its most recent effort.
Agriculture Minister Damien O’Connor gained huge media attention for the Government’s backing of a project that “could substantially reduce agricultural greenhouse gas emissions from cattle”.
But this “backing” amounted to a piffling $100,000 granted to the Cawthron Institute to see if a native seaweed might be turned into a greenhouse gas-busting cattle feed supplement.
The joke is that $100,000 is far less than O’Connor and his office staff would spend a year on travel, and apparently AgResearch has already rejected the seaweed option.