Friday, 05 February 2016 19:16


Written by 

Your canine crusader suggests a vegan diet may not only be bad for your health, but it also can damage your sense of humour.

It is not hard to draw this conclusion, looking at an advertising campaign to promote Australian lamb that has upset vegans, who are calling it "discriminatory". The action movie style advert shows a SWAT team saving stranded Australians around the world who missing the famous Australia Day barbeque. The BBC says at least 250 complaints have been made to the Advertising Standards Bureau (ASB) – mainly by vegans. In one scene, a SWAT team smashes into the home of a man in New York saying: "C'mon mate, in a few hours you'll be eating lamb on the beach", to which the bearded man responds: "But I'm a vegan now". The ad then cuts to a shot of a flamethrower-wielding SWAT officer burning a bowl of kale on the table.

More like this

Vegan milk service hits UK

OPINION: In March, the first national dairy-free milk delivery service will be coming to British doorsteps, a clear sign that veganism is on the rise in the United Kingdom.


Awards help winners’ fine tune

Newly-crowned Share Farmers of the Year Sarah and Aidan Stevenson are looking forward to their leadership roles over the next 12 months.


Living the dream on farm

DairyNZ board candidate Cole Groves says he is “living the dream” as a dairy farmer, milking just over 400 cows near Hinds in Mid-Canterbury.


Machinery & Products

New tractor fills the gap

Deutz Fahr has introduced the new 8280 TTV, which is aimed at filling the gap between its current 7 and…

» Latest Print Issues Online

The Hound

Bully boys?

OPINION: This old mutt hears that there is some discontent in the wool sector at the tactics being used by the…


OPINION: Your canine crusader, like many in the rural sector, was deeply distressed to hear the tragic news that a…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter