Tuesday, 20 April 2021 17:00

PR-101

Written by The Hound

font size decrease font size increase font size
Print
Email

OPINION: This old mutt reckons that Fonterra must be learning its PR tricks from the Government.

Since time immemorial, governments who want to bury bad news, release it late on the eve of a holiday or long weekend.

So, accordingly, Fonterra announced that it had finally sold its disastrous investment in its China Farms with a media release sent out at 4.26pm on Easter Thursday eve - when most news organisations around the country had already broken up for the Easter Weekend.

And the spinning didn't stop there.

Despite everyone knowing the dairy co-op's 'investment' in its Chinese farms have been a complete financial and practical cluster, chief executive Miles Hurrell uttered this bull manure: "Fonterra has contributed to the development of the Chinese dairy industry by establishing these farms and we're pleased to now hand ownership over to Youran for the next phase of development".

Featured

Southland pasture growth study to continue as long-time champion retires

One of New Zealand’s longest-running pasture growth monitoring projects will continue, even as its long-time champion steps away after more than five decades of involvement.

IFSO warns of insurance claim delays after severe weather

The Insurance & Financial Services Ombudsmen Scheme (IFSO Scheme) is advising consumers to prepare for delays as insurers respond to a high volume of claims following this week's severe weather.

ETS costs cut 66% for forest owners – McClay

Additional reductions to costs for forest owners in the Emissions Trading Scheme Registry (ETS) have been announced by the Government.

Technology driving a new era of animal welfare monitoring in New Zealand dairy farming

Animal welfare is of paramount importance to New Zealand's dairy industry, with consumers increasingly interested in how food is produced, not just the quality of the final product.

Primary sector on alert as red rain warnings issued across multiple regions

Agriculture and Forestry Minister Todd McClay is encouraging farmers and growers to stay up to date with weather warnings and seek support should they need it.

SH2 Waioweka Gorge closure to add major costs and delays for Upper North Island freight

The closure of SH2 Waioweka Gorge could result in significant delays and additional costs for freight customers around the Upper North Island, says Transporting New Zealand.

National

Libby Judson: Keeper of rural memories from a bygone era

Libby Judson is a keeper of memories from an age gone by. Tim Fulton tells her story.

Government taps Nathan Guy as Agricultural Trade Envoy

Former Agriculture Minister Nathan Guy says he's excited about his new role as NZ's Special Agricultural Trade Envoy.

Horticulture leader Dr Stuart Davis remembered for lasting legacy

A pillar of New Zealand's horticultural industry, Dr Stuart Davis, was farewelled at a well-attended funeral service in Tuakau, South…

Stable but uncertain year ahead for New Zealand primary exports – MPI

A stable but uncertain year lies ahead for New Zealand primary products, says Ministry for Primary Industries (MPI) Director General,…

China’s new beef tariffs expected to favour New Zealand exporters

Additional tariffs introduced by the Chinese Government last month on beef imports should favour New Zealand farmers and exporters.

Machinery & Products

Krone BiG Pack Gen 6 sets new baling benchmark

Recently named Farm Machine of the Year 2026 in the forage and harvesting category at Agritechnica in Hanover, Germany, the…

Carrfields expands machinery and seed capabilities

Complementing its existing portfolio of agricultural machinery brands, which includes Grange Machinery, Horsch, Novag, Manitou and MacDon, Ashburton-headquartered Carrfields has…