Tuesday, 20 April 2021 17:00

PR-101

Written by  The Hound

OPINION: This old mutt reckons that Fonterra must be learning its PR tricks from the Government.

Since time immemorial, governments who want to bury bad news, release it late on the eve of a holiday or long weekend.

So, accordingly, Fonterra announced that it had finally sold its disastrous investment in its China Farms with a media release sent out at 4.26pm on Easter Thursday eve - when most news organisations around the country had already broken up for the Easter Weekend.

And the spinning didn't stop there.

Despite everyone knowing the dairy co-op's 'investment' in its Chinese farms have been a complete financial and practical cluster, chief executive Miles Hurrell uttered this bull manure: "Fonterra has contributed to the development of the Chinese dairy industry by establishing these farms and we're pleased to now hand ownership over to Youran for the next phase of development".

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The Hound

Real or reel?

OPINION: Your canine crusader reckons people should be very skeptical of video footage supplied to TV news by vested interests.

It's coming!

OPINION: This old mutt reckons the 'woke' epidemic - currently rife in left wing and government circles - is now…

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