Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
OPINION: This old mutt reckons that Fonterra must be learning its PR tricks from the Government.
Since time immemorial, governments who want to bury bad news, release it late on the eve of a holiday or long weekend.
So, accordingly, Fonterra announced that it had finally sold its disastrous investment in its China Farms with a media release sent out at 4.26pm on Easter Thursday eve - when most news organisations around the country had already broken up for the Easter Weekend.
And the spinning didn't stop there.
Despite everyone knowing the dairy co-op's 'investment' in its Chinese farms have been a complete financial and practical cluster, chief executive Miles Hurrell uttered this bull manure: "Fonterra has contributed to the development of the Chinese dairy industry by establishing these farms and we're pleased to now hand ownership over to Youran for the next phase of development".
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Foot and Mouth Disease outbreaks could have a detrimental impact on any country's rural sector, as seen in the United Kingdom's 2000 outbreak that saw the compulsory slaughter of over six million animals.
The Ministry for the Environment is joining as a national award sponsor in the Ballance Farm Environment Awards (BFEA from next year).
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