Food-Friendly Wines — Bob's Blog
What are best food-friendly wines? Bob Campbell, MW offers his picks.
A CAMPAIGN by UK farmers to promote local food is moving into top gear. Banners alongside motorways throughout the country are asking motorists to buy British produce.
Spearheaded by the National Farmers Union and the National Pig Association, the campaign follows a similar successful scheme of banners on farmland nationwide.
Organisers say the aim is to erect banners near prime locations. So far at least 130 banners are on display. Key motorways such as the M25, M6, M4 and M1 will carry the message for up to eight weeks.
NFU president Peter Kendall says banners that went up last month drew “a fabulous response”.
“Many people reacted positively to the message we are trying to get across, which is to back British farming wherever possible.
“Now these banners are being taken to a whole new audience, and we hope the message continues to resonate and ensure more British food ends up on more British plates.”
The campaign also has the support of the Red Tractor, a food assurance scheme which covers production standards developed by experts on safety, hygiene, animal welfare and the environment. Backed by farmers and retailers, the Red Tractor logo appears on food packs.
Red Tractor Assurance head of marketing and communications, Richard Cattell, says in the summer holidays many people will be travelling around the UK.
“It’s a great time to showcase our banners on motorways… to encourage people to trust the Red Tractor logo and what it stands for – traceability, animal welfare, food safety and environmental protection.”
Farmer-led charity, Meat the Need is calling for donations to enable it to supply more meals to families in need.
Weaker pricing and demand from China continue to impact New Zealand red meat export earnings.
Fonterra has cemented its position as the country’s number one cheesemaker by picking up nine NZ Champion of Cheese trophies this year.
New Zealand dairy processors are welcoming the Government’s commitment to continuing to push for Canada to honour its trade commitments.
An educational programme, set up by Beef + Land New Zealand, to connect farmers virtually with primary and intermediate school students has reported the successful completion of its second year.
Horticulture NZ chief executive Nadine Tunley will step down in August.
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