Data sharing initiative wins national award for saving farmers time
The work Fonterra has done with Ballance Agri-Nutrients Ltd, LIC and Ravensdown to save farmers time through better data connections has been recognised with a national award.
The development of 10 to 20 more popular health-orientated products such as Fonterra's Anlene would make New Zealand a rich country again, a 'New New Zealand Forum' in Auckland heard this month.
And the fast growing number of Chinese people with chronic illnesses will welcome and need these products, the joint Massey University-Westpac forum heard.
Massey food scientist Professor Paul Moughan said Anlene, a milk drink designed to help avoid osteoporosis which is a big problem in elderly Asian women, has been a huge success.
Sales are $600m to $800m per annum and heading for $1b, he said.
"The profit margins on Anlene are very very high. If this country had 10 or 20 Anlenes we would be absolutely made.
"Our position in the OECD rankings would be right back up where they were in the 1950s when at one stage we led the world in the OECD economic rankings.
"We can put ourselves right back up there. It would be done again on the back of our comparative advantage – farming and the production of high quality foods."
But Moughan said it would be done this time by combining our ability to produce great foods with our ability for doing unprecedented science in agriculture, food and those related disciplines. "You bring those two together, you get that mixture; I think there is a tremendous opportunity here for our country," he said.
Another Fonterra example is a cheese product called Inner Balance. "It is not sold as a cheese, it is sold as a probiotic... a source of beneficial bacteria to underpin good gut health. Once again it sells very well and it is a very high profit margin product."
He also cited some infant formulas high in omega 3 fish oil, certain vitamins, and in the fatty acid DHL for brain health; these could be marketed not just as an infant formula but as a product to give a child the best brain development.
"Once again it sells very well, very high margin, because it is backed by science, by evidence and it has a story around it; this is not just the story of the wonders of New Zealand and our great ability to produce food, but also the backing of science evidence -- hard core material the world will want to see more and more."
He also gave examples of products coming out of the Riddet Institute Centre for Research Excellence that he co-leads with Professor Harjinder Singh. The centre wants to ensure its research is taken to a practical endpoint. "So we also have a small team of product developers taking the bright ideas and transferring them right through to products. We are trying to show by example that this can be done."
One product allows iron to be taken up by humans in a bio-available organic form, and it allows iron to mixed into food formats in a way that doesn't muck up the food. "When you add iron to food it does all sorts of things that make food hard to process and store. This is clever technology that encapsulates the iron and stops it having all these reactions.
"Another is sold offshore, bringing a nice return for New Zealand; we can put fish oil into foods at a very high level. You can eat one muffin in the morning and get your daily dose of 1000mg -- about four-five of the tablets -- and you won't taste or smell or have any hint of fish.
"These sorts of products are going to be the future. Many of them are protein-based and are building on New Zealand's amazing ability to produce very high quality proteins at competitive prices.
"There's nothing surer that over the next 30 years there will be a great demand for proteins to get balanced diets into the many [people who] need to be fed.
"We can provide the proteins... and the functional foods based on protein that are science embedded and capture a high margin."
Groundswell is ramping up its 'Quit Paris' campaign with signs going up all over the country.
Some farmers in the Nelson region are facing up to five years of hard work to repair their damaged properties caused by the recent devastating floods.
Federated Farmers is joining major industry-good bodies in not advocating for the Government to withdraw from the Paris Agreement.
Managing director of Woolover Ltd, David Brown, has put a lot of effort into verifying what seems intuitive, that keeping newborn stock's core temperature stable pays dividends by helping them realise their full genetic potential.
Within the next 10 years, New Zealand agriculture will need to manage its largest-ever intergenerational transfer of wealth, conservatively valued at $150 billion in farming assets.
Boutique Waikato cheese producer Meyer Cheese is investing in a new $3.5 million facility, designed to boost capacity and enhance the company's sustainability credentials.
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