Opinion divided
OPINION: Boutique milk company Lewis Road Creamery’s latest offering to mark Matariki is unfairly facing heat from certain quarters of Māoridom, who are opposed to any commercialisation of all things Māori.
New Zealand's best known flavoured milk is now available in two more flavours. Premium dairy brand Lewis Road Creamery last week launche fresh coffee milk and fresh vanilla milk flavours; they join the record-breaking chocolate milk.
Lewis Road Creamery’s chocolate milk created consumer hysteria: fans lined up for the product, and cleaned out supermarket supplies within hours of the product hitting the shelves each week.
Just as the chocolate milk was a joint effort between Lewis Road and Whittakers chocolate, the two new flavours are collaborations with two premium and popular Kiwi brands – Coffee Supreme and Heilala Vanilla.
And like its popular fresh chocolate milk, the two new flavours were developed with a focus on quality over quantity and natural over artificial.
The simple process from farmgate to bottle has the milk blended with only a few ingredients of the highest quality and no additives or preservatives.
Lewis Road Creamery fresh coffee milk derives from coffee from the independent coffee roaster Coffee Supreme in a chilled format.
A blend of hand-selected and naturally processed Brazilian coffees are roasted, ground and batch brewed to create a coffee extract – in contrast to other coffee milks made from instant coffee. The coffee extract, with notes of cocoa nib, jersey caramel, honeysuckle and hazelnut brittle, is warmed with Lewis Road Creamery’s permeate-free milk and a hint of organic coconut sugar before being pasteurised and bottled.
A similar simple process is used to produce Lewis Road Creamery Fresh Vanilla Milk. Heilala Vanilla’s Pure Vanilla Extract, Lewis Road Creamery’s milk and cane sugar are infused together through a gentle warming process to create a vanilla milk that is the first of its kind in New Zealand. It has notes of butterscotch, honey and hints of hazelnut and fig.
“Coffee Supreme and Heilala Vanilla represent the finest in their respective categories and share our vision of world-class products,” says Lewis Road Creamery founder Peter Cullinane.
The new products are on sale in two bottle sizes – 750ml, RRP $6.49, and 300ml, RRP $3.69.
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