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Taranaki farmer Mel Poulton will work with New Zealand’s special agricultural trade envoy, Mike Petersen, over the next three months in preparation for taking over his role on January 1.
Poulton was announced last week as his successor.
“First and foremost, this role is about bringing the voice of food producers to the table,” Poulton told Dairy News.
“I grew up in agri and together with my husband we are producing food and fibre, most of which, like the large majority of NZ’s primary industry products, is exported to many different markets around the world.
“I’ve had a number of experiences offshore at global meetings where the practical knowledge, experience and authority of an actual food producer, or farmer as some would say, has had a real impact on the conversations and debate.”
Poulton says it is difficult to comment too much on her new role yet, other than to honour the work Mike Petersen has done for NZ in the role.
“His relentless positivity and tireless effort really is admirable. I don’t start officially until January, so I’ve got three months to work with Mike, learn the ropes and get up to speed so that I can continue building on the platform he’s set.
“I look forward to working with all the people involved in this role across the industry and internationally.
“We’re all in this together and I’ll be just one part of a big team.”
Asked to comment on challenges facing NZ, particularly in view of the current trading environment, Poulton says broadly speaking both in NZ and worldwide there is significant change taking place.
“No-one really knows where it’s all going to land,” she said.
“What we do know is that change is constant. It always has been. We can look back at the change we’ve all been part of and have confidence that we embraced opportunities, we’ve adapted, we’ve created solutions and we will continue to do this.
“Navigating our way through change needs everyone positively and constructively contributing to solutions, from our food producers all the way through the industry, including Government ministries and our trade staff here in NZ and offshore.
“We’re all part of the NZ Team and it’s going to take everyone playing their part in working together to navigate our way through change and capture the opportunities that arise.”
The NZ dairy sector is full of amazing people doing good work on farms and in our markets, says Poulton.
“As much as dairy has been in the spotlight on some challenging issues, the people I know in dairy have been inspirational in their engagement on the issues.
“They’ve been tireless in their efforts to be solutions focussed, their leadership in navigating change, their innovation to connect with consumers and the NZ population, and their open gate initiatives.
“In my engagements offshore [I’ve seen] the NZ dairy sector is held in very high regard and just about everyone involved in agri around the world knows something about NZ dairy and its contribution internationally from a trade perspective.
“NZ dairy farmers and the dairy industry are producing highly nutritious food and beverages, innovative products and valuable nutritional solutions for people in many different countries.
“Keep up the good work.”
Nuffield scholar
Poulton is hands-on with husband Mike on an intergenerational Taranaki family sheep and beef farm that has been in Mike’s family for about 100 years.
They are stewards of 1011ha, consisting of mostly medium to hard hill country, and they have a 28ha block down the road which is all flat and used for finishing stock, she says.
In a Nuffield Scholarship she was awarded in 2014 Poulton “set out to understand the export of NZ expertise with regard to trade”.
“Food producers and the primary industry invest a lot of money in developing knowledge, science, technology and solutions to the challenges and opportunities we face in our farming systems.”
Her study tour touched on international science collaboration, offshore investments in farming systems from different countries including NZ, trade negotiations and global policy with the UNFAO and WTO.
She also looked a little at intellectual property and how we value it, and she explored completely different farming systems such as Tilapia fish farming, an American investment in Colombia.
“I wanted to maximise the opportunity as a Nuffield scholar to get into places and spaces that I otherwise didn’t think I was ever going to get a chance to look at. So while I was travelling I took a broad look at as much as I possibly could. This was a great approach for learning.”
She travelled widely in South America and Latin America, the USA, Europe and Israel and visited at least 10 countries in her scholarship year.
Poulton is a member of the Global Farmer Network which she says is amplifying the voice of farmers and food producers on the global stage, promoting trade, science and technology and other issues important to food producers.
“Along with other folk in NZ I’ve been contributing to some of the global conversations on issues where I can bring a NZ perspective.”
In the last month this included involvement in the Global Agenda on Livestock Sustainability (GASL) and promotion of issues on mobile digital connectivity.
Last year she attended a small APEC meeting in Taiwan/Chinese Taipei.
Despite near universal optimism in the rural sector, a panel of New Zealand’s leading food and agri minds caution that the sector must be intentional about its future path.
The panel say this is needed if the sector is to successfully
navigate the social, economic, environmental and technological forces impacting its operating environment.
Their views form part of the latest version of Rabobank’s annual white paper ‘Succession 2050 – gearing up for New Zealand’s food and agri future’.
The white paper focuses on the topic of succession at an industry level.
In addition to Rabobank’s own insights, the paper brings together a selection of 14 leading New Zealand and international food and agri experts – including trade negotiators, economists, systems analysts, scientists and technologists along with sectoral experts in sustainability, the future of fibre and Māori enterprise – to share their perspectives on what the New Zealand food and agri sector could look like in 2050 and what needs to change to achieve that vision.
Launching the new paper at the Primary Industries New Zealand Summit in Auckland today, Rabobank New Zealand CEO Todd Charteris said the experts who contributed to the white paper had identified plenty of reasons for New Zealand to be confident about its food and agri future.
“To name just a few, we’re a major food producer in a food-hungry world that’s on track to need 56% more food by 2050,” he said.
“Our food and fibre exports are also growing strongly and are forecast to hit $64.3 billion for the year to June 2026, while our government has signalled its plans to help double overall New Zealand exports by 2034.”
While there were many reasons for optimism, Charteris said, the expert contributors had also noted a host of changes taking place across the global food and agri operating environment that would need to be navigated for the industry to achieve ongoing success in the decades ahead.
“A number of key changes shaping the future of the sector came through in the perspectives of the expert contributors,” he said.
“There are the well-canvased issues of increasing global food insecurity, the challenging trade environment driven by geopolitical tensions, and the need to produce food within planetary limits."
“However, the experts also raised emerging trends, including what we’ve called ‘Identity eating’ – which is the growing way of signalling who you are as a person through what you eat – and is leading to higher demand for ethical and health-conscious foods.
“Another key trend identified out to 2050 was ‘Exponential everything’, which covers the transformation of the sector through science and technology.”
Rather than let these changes wash over it like a tsunami, Mr Charteris said, the broadly held view among the expert contributors was that New Zealand’s agriculture sector would need to lean in and proactively shape the changes occurring around it.
“We heard this message in many different ways; whether it was influencing global trade policy, embracing technology, capitalising on sustainability, training up for the future, defending our advantage in dairy or kiwifruit, growing Māori enterprise or more deliberately utilising all the wealth in our big blue backyard,” he said.
Charteris said the white paper contributors had identified 23 changes they would like to see in New Zealand between now and 2050 that will help set up the sector for success.
“Essentially, they boil down into five buckets with four to five ‘work ons’ in each bucket,” he said.
“At the centre, we need a change model that starts from the customer perspective and works outward from that, feeding into more purposeful decisions about land use and production systems.
“Then once we are clear on what customers are asking for and where we want to play, we need to stack talent and technology.
“Between these items we have the elements of a 2050 growth engine.”
What’s exciting, Charteris said, is that New Zealand has the geography, the capacity, the ideas, and the time, to make something outstanding of its future.
“My wish is that our experts’ thinking will inspire others to join me in pushing for a more deliberative strategic future for New Zealand,” he said.
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