Farm software company FarmIQ says it can manage the data farmers must collect and provide to prove their compliance and sustainability.
The company is the maker of farm management software that enables farmers to bring all farm-related information into one place.
Parker says FarmIQ has all the ingredients and ambition necessary to become the national leading software choice for farmers.
He says FarmIQ can only achieve this by being a good partner and a respectful collaborator.
"There is a lot to do but I'm excited by the high calibre of their people and their enthusiasm to help farmers."
The power of a platform approach is other software providers can offer their tailored solutions while farmers need to enter data only once.
Parker says this is well proven in the banking and other sectors, and there is no reason it cannot be just as successful in the rural sectors.
FarmIQ chief executive Will Noble says the company is at an exciting point in its evolution, as is the digitisation of the pastoral sector it serves.
Parker, a fromer chief executive of Scion, holds several board roles. He is chair of Landcorp Farming and the Forestry Ministerial Advisory Group and serves on the boards of Quayside Holdings, Farmlands Co-Operative Society and Genomics Aotearoa.