Thursday, 24 March 2022 10:55

NH tractor looks pretty in pink

Written by  Mark Daniel
New Holland tractor wears the Leader’s Jersey at the Giro d’Italia. New Holland tractor wears the Leader’s Jersey at the Giro d’Italia.

While it seems increasingly common to see ‘black editions’ of many tractor brands – or as with one Scandinavian manufacturer, a plethora of colours – it’s not so common for the New Holland brand.

Recognisable for its iconic blue colour scheme, the Italian head-quartered company is sponsoring this year’s Giro d’Italia cycle race that kicks off on May 6th in Budapest and finishes off 21 stages and 3,410km later in Verona on May 25.

Stopping off on route in multiple rural communities, a shocking pink T5.140 Dynamic Command tractor will certainly cut a splash on the 105th running of the event.

While not immediately considered a must-have colour for agriculture, the heavily customised ‘wrapped’ machine is inspired by the pink jersey (maglia rosa) worn by the race’s general classification leader.

The company says the use of pink, and its association with the sporting excellence of a winner, “denotes the drive, performance and staying power needed to win a Grand Tour – the same qualities undertaken by New Holland tractors in fields around the globe to reach its farming goals”.

More like this

LDV unveils all-new Terron 9 Elite ute

As if there wasn’t enough choice in the New Zealand ute market, LDV New Zealand is expanding its offering, by showcasing the all-new Terron 9 Elite at Fieldays.

John Deere acquires Sentera to boost smart farming capabilities

While tractors combines and machinery for agriculture and construction is still its key business, John Deere appears to be taking opportunities in the hightech sector via acquisition, with the recent purchase of Sentera, a Minnesota-based company that specialises in equipment for capturing and interpreting aerial images.

Fendt 600 Vario Series arrives in NZ

Released in New Zealand earlier in the year, the new Fendt 600 Vario series, serving the 150-200hp category, is a compact and manoeuvrable 4-cylinder tractor with high performance and payload, at a low power-to-weight ratio.

Featured

National

Machinery & Products

Farming smarter with technology

The National Fieldays is an annual fixture in the farming calendar: it draws in thousands of farmers, contractors, and industry…

» Latest Print Issues Online

Milking It

110,000 visitors!

OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.

Sticky situation

OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter