Case IH Puma Tractor Wins Prestigious Red Dot Design Award
While equipment sales teams bask in the glory when they sell a product, they often forget the designers and engineers who bring that product from an idea to production.
Case IH was highlighting 2023 as the centenary of the Farmall tractor, with several vintage examples taking centre stage with an impressive display, alongside current day counterparts. A special Farmall cake made from 100 lamingtons was also part of an official cake-cutting to mark the centenary, alongside 100 miniature replica Case IH tractors given away on each day.
Case IH also sponsored the popular tractor pull, which returned this year, with heats from Wednesday to Friday and finals on Saturday.
“This is a significant celebration for this iconic tractor, which has played such a big role in agriculture’s evolution, both here and around the globe. This display of older Farmalls’ and current models will show how far this tractor has come,” says Murray Grant, CNH Industrial commercial business manager, New Zealand.
On the New Holland site, the NH Braud Grape and FR Forage Cruiser harvesters were showcased, the former well known in NZ for more than 35 years.
The company also hosted a Farm to Fieldays event, where some of the brand’s customers were presenting a selection of the goods they produce with the help of New Holland machinery, including wine, fruit and cheeses.
“Fieldays is all about showcasing the best of New Zealand agriculture, and celebrating the industry’s contribution to the nation. We’re always excited to be part of it, and to showcase what CNH Industrial is doing at the ag machinery level to bring further enhancements to productivity and efficiency across the entire farming sector,” Murray says.
