Reporoa based Murdoch Agricultural Contracting, owned and operated by couple Harry Murdoch and Samantha Parker, started by targeting a niche.
The event runs from April 9 to April 18, registration is free, and it will feature a "live" event on April 12th, hosted by Carlo Lambro, New Holland Brand President, on the dedicated Youniverse TV channel.
Announcing this virtual fair, the company said "visitors" can check out its products and latest innovations through a series of virtual landscapes.
Talking it up in advance, the manufacturer says the fair will be "much more than a live streaming event or showroom", claiming it will "offer an immersive infotainment experience". The firm says visitors will be able to see a selection of products in an "immersive farm setting", accessing a wide range of multimedia content, 3D simulations and full details on the machines.
The "immersive farm environment" will showcase more than 20 machines, and New Holland's latest introductions.
These will include the Big Baler 1290 Packer model; the CH7.70 Crossover Harvesting combine; the T6160 Dynamic Command tractor; new W170D wheelloaders, and the new implement ranges.
Also, in this area will be the record-holding CR10.90 Revelation combine, the T7-315 HD tractor, and the T6180 Methane Power tractor, which enters the New Holland range later in the year.