Eden Brew, an Australian startup, is promising consumers "an alternative option, without an alternative experience" via its lab brewed version of 'milk' that it claims can credibly mimic cow's milk in every way - without triggering allergies or ethical concerns.
Supported by years of CSIRO research, the company says it can "produce the same proteins found in cow's milk using precision fermentation, essentially enabling [it] to 'brew' milk."
"It has the same building blocks of cow's milk, it's just made in a different oven," says Jim Fader, the company's CEO.
Time will tell.
