Thursday, 16 September 2021 09:30

Failed legal action

Written by  Milking It
Failed legal action

UK vegan and animal rights groups have failed in a bid to ban an advertising campaign promoting meat and dairy consumption as part of a balanced diet in Britain.

The £1.5m "We Eat Balanced" campaign launched earlier this year by the UK Agriculture and Horticulture Development Board promoted eating meat and dairy as part of a "varied and balanced diet alongside a healthy lifestyle".

It included TV, online and newspaper ads, YouTube videos and a Facebook ad. Ads in the campaign stated that red meat and dairy are a source of B12 and protein.

Britain's Advertising Standards Authority received 487 complaints from mostly vegan and animal rights groups who claimed the adverts implied that dairy and meat consumption was required for a healthy, balanced diet.

It rightly found that none of the ads were misleading and therefore the complaints were not upheld.

More like this

Science fiction

Science fiction

OPINION: Last week's announcement of Prime Minister’s new Science and Technology Advisory Council hasn’t gone down too well in the science community.

Bye bye Paris?

Bye bye Paris?

OPINION: At its recent annual general meeting, Federated Farmers’ Auckland province called for New Zealand to withdraw from the Paris Agreement on Climate Change.

What's going on?

OPINION: On the 2nd of May, Agriculture Minister Todd McClay announced that the 'government remains on track to ban full farm-to-forestry conversion'.

Cows down

OPINION: It's not happening as fast as the greenies would like - they actually want all livestock other than Muscovy ducks and Tibetan Llamas to disappear entirely - but it is happening.

Less hot air

OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where they’re due.

Popular Reads

back to top

Featured

NZEI unhappy with funding cut for teachers

NZEI unhappy with funding cut for teachers

Education union NZEI Te Riu Roa says that while educators will support the Government’s investment in learning support, they’re likely to be disappointed that it has been paid for by defunding expert teachers.

EU regulations unfairly threaten $200m exports

A European Union regulation ensuring that the products its citizens consume do not contribute to deforestation or forest degradation worldwide threatens $200m of New Zealand beef and leather exports.

Bionic Plus back on vet clinic shelves

A long-acting, controlled- release capsule designed to protect ewes from internal parasites during the lambing period is back on the market following a comprehensive reassessment.

National

Top ag scientist to advise PM

A highly experienced agricultural scientist with specialist knowledge of the dairy sector is the Prime Minister's new Chief Science Advisor.

Machinery & Products

Hose runner saves time and effort

Hose runner saves time and effort

Rakaia-based equipment manufacturer Pluck’s Engineering will soon start production of a new machine designed to simplify the deployment and retrieval…

» Latest Print Issues Online

dairynewscover
ruralnewscover
winegrowercover

Visit archives

Milking It

Science fiction

OPINION: Last week's announcement of Prime Minister’s new Science and Technology Advisory Council hasn’t gone down too well in the…

Bye bye Paris?

OPINION: At its recent annual general meeting, Federated Farmers’ Auckland province called for New Zealand to withdraw from the Paris…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter