Farmers are then forwarded to a page on the UK website SellMyLivestock, where they can browse more data and photos pending a choice to buy. They can see protein content, milk yield or calving prospects, said Doug Bairner, chief of Hectare Agritech which runs Graindex and SellMyLivestock.
“Matching livestock online is even easier than matching humans because of the mass of data on these wonderful animals that predicts what their offspring will be.”