The owner of the hugely popular chocolate milk is making headlines again. In a bid to raise money for breast cancer research, Lewis Road has emblazoned its blue top 1.5L organic homogenised milk with a red label reading ‘Breast Milk: the cow’s milk that funds the cure’.
For every labelled bottle sold (RRP $6.09) Lewis Road will donate 20 cents to Breast Cancer Cure, the research foundation that originally pitched the idea to the dairy company.
The labelling move is slated by breastfeeding advocates but Lewis Road Creamery says it did not intend to mislead customers.
Consumers think it’s a brilliant marketing ploy.
