Tuesday, 29 November 2016 10:44

‘Misleading’ ad draws complaint

Written by 

DairyNZ has laid a complaint over a Greenpeace advertisement that says industrial dairy farming and massive irrigation schemes are polluting waterways.

DNZ says the 60-second ad, which has run on television and social media for a month, is factually incorrect and misleading.

The Advertising Standards Authority says it has received the complaint and will assess it.

A Greenpeace spokesperson says she is interested to know what DairyNZ thinks is incorrect.

More like this

Come and chat to the DairyNZ team

DairyNZ's team is looking forward to catching up with Southland and Otago dairy farmers at the Southern Field Days in Waimumu near Gore next month.

Featured

2026 fresh produce trends shaping Kiwi food culture

According to the latest Fresh Produce Trend Report from United Fresh, 2026 will be a year where fruit and vegetables are shaped by cost pressures, rapid digital adoption, and a renewed focus on wellbeing at home.

Editorial: Having a rural voice

OPINION: The past few weeks have been tough on farms across the North Island: floods and storms have caused damage and disruption to families and businesses.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Battle for milk

OPINION: Fonterra may be on the verge of selling its consumer business in New Zealand, but the co-operative is not…

Birth woes

OPINION: What does the birth rate in China have to do with stock trading? Just ask a2 Milk Company.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter