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DairyNZ has laid a complaint over a Greenpeace advertisement that says industrial dairy farming and massive irrigation schemes are polluting waterways.
DNZ says the 60-second ad, which has run on television and social media for a month, is factually incorrect and misleading.
The Advertising Standards Authority says it has received the complaint and will assess it.
A Greenpeace spokesperson says she is interested to know what DairyNZ thinks is incorrect.
A day after selling its consumer businesses, Fonterra has settled a civil claim, filed by Greenpeace, out of court.
OPINION: The good news keeps getting better for NZ dairy farmers.
DairyNZ Chair Tracy Brown has seen a lot of change since she first started out in the dairy sector, with around one-third of dairy farmers now women.
New DairyNZ research will help farmers mitigate the impacts of heat stress on herds in high-risk regions of the country.
Cyclone Vaianu is continuing its track south towards the Bay of Plenty, bringing with it destructive winds, heavy rain, and large swells, says Metservice.
While Cyclone Vaianu remains off the East Coast of New Zealand, the Waikato Civil Defence Emergency Management (CDEM) Group says impacts have been felt overnight.
A Local State of Emergency has been declared for the Waikato for a period of seven days as the region prepares for Cyclone Vaianu to hit the area.
Farmers will get an opportunity to hear about the latest developments in sheep genetics at the Sheep Breeder Forum this May.
Specialist horticulture and viticulture weather forecasters Metris says the incoming Cyclone Vaianu is likely to impact growers across the country.
A group of old Otago uni mates with a love of South Island back-country have gone the lengths of Waiau Toa Clarence from source to sea. Tim Fulton, who joined the group in the final fun to the river mouth, tells their story.
OPINION: Who will replace Miles Hurrell as Fonterra's next CEO?
OPINION: Governments all over the world are dealing with the fuel crisis.
