Farmers are bracing for a major animal rights campaign against their winter grazing practices.
A UK farming start-up introduced a Tinder-style app, called Tudder, that lets farmers find breeding matches by viewing pictures of cattle with details of their age, location and owner. Users hear a mooing sound as they swipe right to show they’re interested or left to reject possible matches.
Hectare, which designed the app, says it “seeks to unite sheepish farm animals with their soulmates”. Selling animals using social media can speed up a process that often involves transporting animals long distances for breeding.
Farmers who swipe right on an image of a particular cow — or group of cows — are directed to Hectare’s livestock-buying website, with a chance to contact the owner or make an offer. The listing website includes information on the animal’s character and any health issues.