Corporate narrative?
OPINION: Forget about the fabled 'rural-urban' divide, the real fault-line in farming might actually be the divide between grass-roots farmers and the industry corporates who claim to be 'speaking on behalf of farmers'.
How ironic then that these two have teamed up to do the exact opposite of their respective virtue signalling.
Rural publishers invest a lot of dough funding rural journalism.
Stuff plans to undercut this business model by investing – wait for it – absolutely nothing in rural journalism.
How? Because Feds have enabled them, letting Stuff undercut the market, in return for a glorified newsletter – a vanity soapbox project cooked up in a plush Wellington office paid for by the same farmers that proper rural publishers serve, week-in, week-out.
So much for “funding journalism” and “supporting rural communities”!
