Plant-based bubble bursts
OPINION: Talking about plant-based food: “Chicken-free chicken” start-up Sunfed has had its valuation slashed to zero by major investor Blackbird Ventures, and its products are no longer available in supermarkets.
Almond trees are notorious water guzzlers—bad news for drought-stricken California, the source of most of these thirsty nuts. What’s more, they’re often treated with pesticides that threaten honeybee health.
According to Mintel, an international market intelligence agency, almond milk accounted for 64% of the non-dairy milk market share in the US, while soy and coconut milk accounted for 13% and 12% respectively. While it’s still touted as a more sustainable choice than dairy milk, the beloved beverage’s footprint is becoming increasingly detrimental to the perpetually parched state of California. When will the greenies wake up to this fact?
