Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Last week, a group of activists scaled the dryer at Fonterra Te Rapa before unfurling a banner labelling the country’s biggest export earner a climate polluter.
Greenpeace is also suing Fonterra for claiming its Anchor brand butter is 100% New Zealand grass-fed. An online petition to stop Fonterra from using palm kernel expeller is also being run.
Why this sudden burst of activism? Milking It reckons it’s to do with Fonterra announcing a massive $1.1b profit last year and its second-highest milk price forecast on record for its hard-working farmers.
It’s clear Greenpeace cannot bear a successful Fonterra. Definitely, a case of sour grapes!
