Food labelling plan pleases Oz farmers

The Australian Government has completed a two-month industry consultation process; consumers now have the chance to make submissions.

National Farmers Federation president Brent Finlay says public concern over country of origin labelling has resulted in numerous inquiries, reports and proposals in recent years.

“Finally the Government has listened to farmers and consumers on the need to improve the domestic labelling requirements,” he says.

The Government has come up with a series of options that could be used on food and beverage labels with the aim of clearly communicating that the product was made, grown or manufactured in Australia or how much of the ingredients in the product are locally grown.

Finlay says it’s not as easy as it sounds but we must have a system that improves consumers’ understanding of where their food comes from so they can make informed decisions.

“From a farm business perspective, labelling laws must be practical to implement, not impose unreasonable costs and must not lead to adverse trade implications,” says Finlay.

“Any improved labelling arrangements must remember that Australia is a net food exporter and must have a system that is equitable and does not compromise our export markets. 

“We must also remember that almost all Australian agricultural produce is exported and while this announcement is welcomed for the domestic market we also need to develop a national brand for Australia’s agricultural exports.

“Australian farmers want consumers to have clarity and make informed choices on the products on the shelves and the NFF will continue working with the Government on the arrangements to ensure they are equitable, clear and continue to provide Australian farmers with improved market access.”

Minister for Agriculture Barnaby Joyce said the work to improve country of origin food labelling was to make sure Australians had clear and concise information about the food they buy.

“Many consumers and food producers feel strongly about the need for clearer country of origin labelling,” says Joyce.

“It’s important that people can make informed choices about the food they buy at their local supermarket. We want Australians to have confidence in knowing where their food is coming from.

“Australians have asked for simpler food labelling and the Government has listened; now is the chance for people to have their say on simpler and more logical ways to present the information.”