Wednesday, 08 September 2021 10:25

Marketing blast for Rockit

Written by  Staff Reporters
NZ fruit company Rockit has recently launched its biggest sales and marketing campaign. NZ fruit company Rockit has recently launched its biggest sales and marketing campaign.

Gaining momentum from the global roll-out of its new brand in July, NZ fruit company Rockit has recently launched its biggest sales and marketing campaign.

From mainland China to the Middle East, Rockit says it is driving its back-to-school campaign into thousands of stores and homes in its key global markets, promoting the nutritional and health benefits of choosing Rockit as children head back to the classroom.

Julian Smith, general manager global marketing for Rockit Global, says Rockit - which is sold in 30 countries worldwide - is currently in the midst of a very sharp growth curve across its international markets with volume up 43% on 2020 figures. He says the back-to-school campaign uses multiple platforms and touchpoints to establish the fully mature, miniature apple as the right healthy snack for kids to fuel their day.

"This is the first time we've launched a global marketing campaign of this size and calibre into some of our most exciting markets like the UAE, Hong Kong, Taiwan and Saudi Arabia."

He says consumers will be able to access a new interactive campaign microsite featuring downloadable activities, competitions and giveaways, as well as creative ideas to get everyone from kids to adults moving.

"Importantly, we're ramping up our social media and digital marketing in our key back-to-school markets with influencer content and collaborations, and delivering that content in traditional and simplified Chinese, and Arabic."

Smith says the campagin is another step in Rockit's journey towards sharing 400 million of its snack-sized apples with the world by 2025.

More like this

Optimism for apple and pear exporter

Ideal pre-season conditions and growing markets are buoying JR's Orchards (JR's) pear and apple exports, against challenges of the global pandemic and geo-political tensions in Europe.

Rockit launches in Gisborne region

Apple company Rockit (RGL) is expanding into Gisborne, planting 20 hectares of its miniature apple variety and creating at least 20 jobs.

No idea!

Apple and pear growers around the country have slammed the Government's handling of the overseas workers who pick a substantial amount of NZ's apple crop each year.


Don't reinvent the wheel!

Horticulture NZ is one of the primary sector parties involved in the industry-wide initiative He Waka Eke Noa, to provide…

Machinery & Products

JD establishes new hort JV

John Deere claims a joint venture between it and California-based technology company GUSS will assist horticulture producers achieve greater on-farm…

Mulchers set the standard

Orizzonti is well known in the viticulture and orchard sectors for its specialised range of mowers and mulchers.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Say what?

OPINION: This old mutt almost choked while chewing his bone when he happened upon the latest politically-correct advice that’s been…

Why bother?

OPINION: A mate of the Hound’s recently applied for membership with Ashburton-based farm supply co-operative Ruralco.

» eNewsletter

Subscribe to our weekly newsletter